Welcome to Lets Raise the Roof How to

Welcome to Let’s Raise the Roof!: How to Increase Funds, Morale, and Awareness through Grassroots Fundraising Moderator: Mea Geizhals, Grassroots Fundraising Manager Grassroots Fundraising Expert Panelists: Beth Wilson – Regional Coordinator, Kitsap WA Lydia Pendley – Group Leader, Santa Fe NM Nancy Gardiner – Group Leader, Coastal CT

Why Fundraising for RESULTS Matters To RESULTS: • Volunteers are a critical part of our fundraising story. Ø 30% of unrestricted revenue in 2016 • These unrestricted funds allow RESULTS to maintain our independence to work on the issues and strategic projects where we will have the most impact. • You help us extend the reach of our message, bringing more people into the movement to end poverty. To Your RESULTS Group: • Fundraising can be an extension of your advocacy work and can raise your group’s visibility in your community. • Opportunity to highlight accomplishments and bring in new members to grow your group • Can be a “hook” for reaching out to your members of Congress and media contacts. • Solidifies your group and further engages current advocates To You: • Fundraising empowers you to clearly articulate your values and why you personally invest in the work of RESULTS with your time and money. • Fundraising is a chance to practice your communication, organization, and management skills – which carry over to many other aspects of your life.

Types of Grassroots Fundraising 1. Friends and Family Campaigns (FFC) – peer-to-peer online fundraising campaigns held at specific times of the year – such as the popular Virtual Thanksgiving Feast FFC in November. 2. Celebrations Friends and Family Campaigns – Like an FFC above, but held anytime to commemorate a personal milestone like a birthday or anniversary. 3. Fundraising Events – an in-person fundraising event such as a benefit dinner, house party, or outreach event with an ask for support.

Grassroots Fundraiser Examples • Advocacy 101 in Columbus, OH ü Social – happy hour at local brewery ü Action – learn RESULTS advocacy model and write a letter to members of Congress on healthcare ü Impact – follow up from host and more info on RESULTS • Outreach in Birmingham, AL Brewery donated 10% of sales to RESULTS • Newsletters in FL and Austin, TX Mailed and emailed update on group accomplishments with ask for support.

2017 Kitsap Luncheon

2016 Harvest Supper

Friends and Family Campaign & Event Websites

Ready to be a Grassroots Fundraiser? • November 2017: Virtual Thanksgiving Feast – more information coming this fall! • Interested in an event? Step one: Contact Mea Resources available to me? • Grassroots fundraising materials are available on the website • Friends and Family Campaign guides – with sample emails, social media posts, and talking points • Personal fundraising page • Event materials such as Save the Dates, Invitations, and Programs • Data and contact information • One-on-one support from Development staff

Questions?

Stay in Touch! • Mea Geizhals – Grassroots Fundraising Manager mgeizhals@results. org; (202) 783 -4800 x 131 • Beth Wilson – Regional Coordinator, Kitsap WA bethwilson 1950@gmail. com • Lydia Pendley – Group Leader, Santa Fe NM lydiapendley@gmail. com • Nancy Gardiner – Group Leader, Coastal CT nancygard@gmail. com