WELCOME TO BA 315 MARKETING MANAGEMENT UMSL MARKETING

WELCOME TO BA 315 MARKETING MANAGEMENT @UMSL MARKETING CAPSTONE the LINDELL PHILLIP CHEW , THE INSTRUCTOR YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS SEMESTER A MIDDLE MANAGER (e. g Product, Group Product, Brand, Sales or just not so plain MARKETING!

LET’S DO SOME HOUSEKEEPING…. WHAT ARE THE CORE ASSIGNMENTS & REQUIREMENTS? ? ? ? EXAMS ALL ESSAY & #3 A TAKE HOME! 50%…half of our points

HIGH INVOLVEMENT PROJECT- 33% WRITTEN (150 POINTS) ORAL ( 50 POINTS) MARKETING PLAN BUSINESS PLAN PROMOTIONAL STRATEGY FEASIBILITY STUDY VOICE YOUR CHOICE GROUP OR INDIVIDUAL START EARLY!!!!!!! WHEN I DO I UNDERSTAND!!! REAL WORLD

Other…ORAL CASE, WRITTEN ASSIGNMENTS, QUIZ, EXERCISE PRESENTATIONS & OTHER STUFF (all 17%) YOUR ORAL CASE (40 POINTS) QUIZ (20 POINTS) THE REST (40 POINTS)

The LPC PLEDGE WE FIRST ESTABLISH CASE METHODOLOGY THEN PREPARE & NAVIGATE A GROUP PRODUCT MANAGER’S MARKETING PLAN THEN UNDERSTAND OUR SELVES, OUR COMPETITION & OUR CUSTOMER AND STAY ON TOP OF OUR ENVIRONMENT APPLY CONTRIBUTION MARGIN & NET PRESENT VALUE WE WILL DOMINATE………. GO FOR IT!

Beyond market orientation (cpt 1), WE ARE ---MARKET DRIVING A FEW EXAMPLES OF THIS LEVEL OF SUCCESS…. .

There are eight dimensions of quality………provide levels of satisfaction that exceed customers' expectations: . Performance, Features Reliability, Conformance Durability, Serviceability Aesthetics, Perceived quality

WHAT IS OUR CONTROL DIAGRAM ? ? ? WHO IS THE PRIMARY TARGET MARKET OF THE ST LOUIS AREA’S MOST ESTEEMED HOSPITAL? ?

In general…middle level marketing managers focus on specific customer needs and on adapting the firm's products, prices, and promotional efforts to meeting customer needs

The delivery of quality and satisfaction will require the input of organizational areas such as operations, manufacturing, & research and development, in addition to marketing. This is functional interdependence

BA 315 -CHAPTER 1 Lindell’s notes MARKET ORIENTATION, MARKETING MANAGEMENT AND THE MARKETING PLANNING PROCESS CONCLUDED to be continued >>>> LPC 1@umsl. edu