Welcome Source Wikipedia Web analytics is the measurement

(Welcome)

(Source: Wikipedia) Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. (What is Web Analytics? )

(Source: Wikipedia) On-Site = measures a visitor's journey once on your website. (Two Types of Analytics)

(Source: Wikipedia) Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole. (Two Types of Analytics)

(Source: Wikipedia) Log Files vs. Page Tagging (AWstats) (Google Analytics) (On-Site Analytics Methods)

(AWstats) (Analytics Methods) (Google Analytics)

Why should we care about Analytics? (Why it’s Important)

With analytics data you can map: 1) Visitors and where they came from 2) The paths they took 3) The completed goals and conversions 4) …ultimately, the # OF INCOMING LEADS. (Why it’s Important)

• Online Purchase • Download White Paper • Submit Contact Form • Phone Call • View > 8 Listings • Watch Video • Click on Email Link (What is a Conversion? )

You can determine: 1) What keywords drive the traffic 2) What pages are most successful 3) What referring sites are relationships to keep… 4) …ultimately, how your TAYLOR YOUR MARKETING TRENDS and SITE UPDATES. (Why it’s Important)

#1 Mistake Reading and understanding your analytics, yet not changing your approach to adapt your web site. (Pitfalls)

• Creating a Google Analytics Account • • • Get Code Put on Pages Setup IP Filter Goal Setup Dynamic IP • Access Reports • Google Analytics Demo on Reports • Action Items (What To Do With The Data) • Q/A (Agenda)