welcome Presented by jalpa Roll no 1072 F

welcome Presented by jalpa Roll no. 1072 F. Y. B. B. A. -A.

Cadbury owner • name: George Cadbury • Date and place of birth: 19 th September 1839, Edgerton, Birmingham, England

More • Family background : - son of john Cadbury a tea and coffee dealer. • Date and place of death: - 24 th October 1922, Northfield manor, Birmingham, England

HISTORY OF CADBURY 1824: Opened a grocer’s shop in bull street 1831: manufacturing, , renting a small factor in crooked lane Birmingham 1879: Began at the new factory, which was named Bourneville 1893: Bought new land build a “model village’’ 1897: Launched its first edible milk chocolate 1905: Dairy milk was launched against Swiss milk chocolate 1919: Cadbury merged with IS FRY against Row tree

Count. . . 1921: Opened its first overseas factory in Hobart, Tasmania, followed by one in new Zealand in 1930 1939: After second world war the making of chocolate and cocoa came under government control 1955: Cadbury moved into TV advertising on the lunch night of commercial television on 22 September 2003: The world’s leading confectionery company after buying various chewing gum brands 2008: Cadbury and Schweppes emerged splitting its confectionery and drinks business 2009: Kraft made a surprise proposal to take Cadbury over for 10. 2 b. pound but Cadbury rejects this offer

CADBURY'S BRANDS -: chocolates: - Dairy Milk - Perk - 5 Star - Celebrations - Éclairs - Gems -: Snacks: -Bytes -: Candy: -Halls -: Gums: -Bubbaloo

DAIRY MILK : Start : -In 1905 at Bourneville -In India began in 1948

Count… • Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. • During the 1 st World War, Cadbury Dairy Milk supported the war effort. Over 2, 000 male employees joined the armed forces and Cadbury sent books, warm clothes and chocolates to the front.

5 Star • Start -1969 • Types -5 Star Crunchy

Count… • A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength every year by increasing its user base. • Cadbury 5 Star played an adept cupid for young couples in love in the 70's. In fact, Cadbury 5 Star was a way of professing undying love for the significant other.

PERK • Start -1996 • Types -Perk minis

Count… • To compliment Cadbury Perk's values, the bubbly and vivacious Preity Zinta became the new face of Perk with the 'hunger strike' commercial in the mid 90's. • Cadbury Perk advertising has been a launch pad for Bollywood stars - Preity Zinta and Amrita Rao, were all Perk models before they made it big on cinema screens.

CELEBRATIONS • Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons.

Count… • Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi, Dussera puja. • The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet.

ECLAIRS • Discoverer -1960 • Start -1971 • Types -Éclairs Crunchy

Count… • The 'Kar De Dil Pe Jadoo' campaign illustrated this in a youthful college context. • In 2006 Cadbury Dairy Milk Éclairs launched a crunchy Éclair with a hard caramel outside and delicious Cadbury Dairy Milk chocolate inside called Cadbury Dairy Milk Éclairs Crunch.

GEMS • In India began -1968 • Types -Gems -Fruity Gems

Count… • The sheer taste and the fun associated with eating Cadbury Gems and the joy of sharing it with friends has made the brand a dear companion and a source of nostalgia for consumers. • The colourful world of Cadbury Gems does not include the colour black.

BOURNVITA • Start -19 th , 1948 • Types -Bourn vita 5 Star

Count. . • In the 1980 Moscow Olympics, Cadbury Bourn vita was the official health drink for the India team. • The Cadbury Bourn vita Quiz contest which started airing on April 12 th 1972, is India’s longest running national school quiz contest.

-Thank You