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Letting your Content Roam: Tools and Strategies for Community Content Partnerships September 18, 2014 Featuring: Jimmy Midyette, Florida Legal Services, Inc. Mirenda Watkins, Pro Bono Net Elliott Fontenette, Texas Legal Services Center

The Challenge Your LH 3 site has great content, and you want to engage community partners to get the content to your users. 1. Outreach & marketing 2. Collaboration & partnerships • Tools LH 3 that can provide branded content on other sites • LHI Widget that can provide interactive forms on your LH 3 site • Mini. Portals that you and your community partners can create together to meet a specific need

What will you learn today? • Content sharing options on your site • Site features to encourage and engage community partners and partnerships • Models to partner with other agencies to get that content to your user … Key resource LH 3 Support Portal: Toolkits

SHARE CONTENT WITH API AND RSS FEEDS

RSS Feeds Blog content News Headlines Website Content RSS Feed. Code pushing content from one site to another Feed reader Widget

LH 3 Generates RSS Feeds

LH 3 Consumes RSS Feeds

API Feed Resources/ Organizational information API Feed Code pushing content from LH 3 to another site Mobile Site SMS Platform External widget

What can I do with the API Feed?

External Widget Maker

Involving Library Partners In Florida. Law. Help. org September 18, 2014 Jimmy Midyette, Esq. Director of Technology

Natural Allies ² ² ² Libraries are our natural allies in the access to justice movement As front-line information specialists, they are important community-based advocates for clients Must increase their expertise and familiarity with vital sources of legal information E-Government initiative in Florida libraries Creating engaging and relevant content for Law. Help and other sites is made better with help from librarians

Library Realities ² ² Everyone has access to a library Legal aid should develop personal relationships… ² Librarians ² Library volunteers ² Library technologists (web masters, social media folks) ² In Florida, our contacts extend from the Director of the State of Florida Library and Archives all the way down to “counter help” at small rural libraries

History of Library Participation 1 ² January 2010: SRLN/NCSC Training in Austin ² 43 groups from 30 states applied to attend ² Teams from 15 states were selected, including Florida ² Training included topics such as: ² Examples of partnerships between legal aid & libraries ² Appropriate informational role (vs. providing legal advice) ² The national Access to Justice Commission movement ² Information about “mini-grants” available to conference attendees

History of Library Participation 2 ² June – September 2010: Florida Training Roadshow ² Grew out of the national training in Austin ² Florida libraries partnered with FLS to create a training curriculum and present 3 in-person events ² Also developed and presented a webinar series for Florida librarians ² Funded by a “mini-grant” made available through SLRN as a continuation of the Austin work

History of Library Participation 3 ² ² ² Fall 2012: Pro Bono Net National Webinar Series http: //www. probono. net/librarywebinars/ A 4 -part webinar series funded by TIG and building on strong foundation of Austin training Nearly 400 unique attendees, 71% librarians Maintained momentum and energized both library and civil legal aid to continue and expand partnerships

History of Library Participation 4 ² ² ² October 2013: Florida Lawyers in Libraries Launched as a Pro Bono project for Celebrate Pro Bono Week in 2013 Goal was to have a private attorney present an informational seminar in each of Florida’s 67 counties A component was included to train library staff on legal issues and connecting patrons to legal info Project repeated for Law Week in May 2014

History of Library Participation 5 ² January 2014: TRLS/FLS Library TIG ² Replicate and expand outstanding TIG work both the national library webinar series and Minnesota ² Create a new webinar series for Florida librarians ² Replicate the library sub-site model with 4 library partners in Florida; mix of urban and rural ² Enhance Law. Help embeddable content widgets with a public-facing feed so that libraries can subscribe for new/updated resources from Florida. Law. Help. org

Survey of Florida Librarians ² ² As part of our TIG, we surveyed librarians in Florida Some key findings: ² 60 respondents (from 4 partner library systems) ² Over 80% of respondents work directly with patrons ² 70% get questions from patrons with legal needs often ² Family, Housing, Gov’t Benefits, Employment highest ² 65% consult written materials; 91% use the

Survey Results Continued ² ² ² Survey results were a goldmine of good information We followed up on the survey with in-person meetings Visiting the staff in their libraries was beneficial ² Put names with faces ² Met with line staff in addition to supervisors ² Took a visual inventory of printed and online resources ² Illustrated the level of our commitment to the libraries

Informing Content Creation ² ² But it also paid a dividend in terms of content creation By visiting with staff, and sharing the survey results, we were able to get much more detail For example, under family law, instead of assuming the demand was about divorce and child support, we learned that libraries are seeing many patrons caring for the children of relatives… and many adult children concerned about guardianship of parents We were able to understand the legal needs with much more granularity – which enables us to create more responsive content

Closing the Loop - The Virtuous Cycle Building Relationships Better Content Creation ✔ Learning Needs of Patrons Bringing Librarians In

Thank You! Questions or Feedback? Jimmy Midyette jimmy@floridalegal. org

LAWHELP INTERACTIVE FORMS ON LH 3

LHI Widgets

Create a new resource Just as you normally would

Embed the Code HTML Module Click Source Paste Code Click Source Embed Widgets Law. Help Style

Add modules Assign labels Publish You’re done!

Mirenda Watkins, Program Coordinator Law. Help Interactive LHI WIDGET IN ACTION

Law. Help Interactive (LHI)Widgets: Background • Collaboration between Atlanta Legal Aid Society and Pro Bono Net, with the support of many other partners in the access to justice community • LHI widgets developed to create an easy and seamless method to access Law. Help Interactive content on statewide websites • Widgets were optimized for use in Law. Help and Drupal Websites

Law. Help Interactive (LHI)Widgets: Current Status • After a soft launch in August 2013, LHI widgets were made available to the entire LHI community in February 2014 • Widget functionality is in its final development and testing stages for the LHI Rebuild of its technical infrastructure set to be released this fall

Law. Help Interactive (LHI)Widgets: Reporting • Widget reports show 20, 482 interviews conducted through widgets and 10, 508 documents assembled through widgets since their launch last August through the end of August this year

Law. Help Interactive Widgets: Demo of South Carolina’s Child Support Modification Form

Law. Help Interactive (LHI)Widgets • For more information, visit: http: //www. probono. net/dasupport/widgets/ • Also, feel free to reach out to me at mwatkins@probono. net

CREATING PARTNERSHIPS WITH MINI PORTALS

Focused collection of customizable widgets • CKEditors – Embed source code • Embed video • Content page widgets

Targeted Use • Respond to immediate legal needs • Highlight hot button legal issues • Interface for a specific population or user type • Providing content in partnership with other agencies

Using Law. Help for Partnership and Collaboration: My. DACA. org By: Elliott Fontenette Managing Attorney- Texas. Law. Help. org

What is MYDACA. org • A “mini portal” available through Pro. Bono. Net on www. Texas. Law. Help. org. • The official website for “Texas DACA Day” (August 16, 2014) ▫ Texas DACA DAY: �Texas DACA Day celebrated the second anniversary of the federal policy that provides opportunities to youth who were brought into this country as young children and have grown up in the United States, but did not have the ability to legally obtain a social security card and driver’s license—among others—to more fully participate in our society and contribute to our economy. �On Texas DACA Day there were free legal clinics throughout the state. If someone couldn’t get to a clinic they could go to www. My. Daca. org for free information, to chat with an attorney, or find the number to an appropriate service. There was also an 800 number set up.

MYDACA. org Legal Services Providers • American Gateways • Boat People SOS • Cabrini Center (Catholic Charities of the Archdiocese of Galveston. Houston) • Catholic Charities of Dallas, Inc. • Diocesan Migrant and Refugee Services, Inc. • Equal Justice Center • Texas Access to Justice Foundation • Texas Civil Rights Project –Oficina Legal del Pueblo Unido • Texas Legal Services Center • Refugee Immigrant Center for Education and Legal Services • St. Mary School of Law Center for Legal Aid and Social Justice

MYDACA. org Sponsors • • • Ford Foundation Grantmakers Concerned with Immigrant Refugees Open Society Foundation Texas Access to Justice Foundation Unbound Philanthropy Univision

The Website:

Website Formation • In Late Spring/Early Spring sponsors and stakeholders met several times and decided on the ▫ Website Name ▫ That the actual website would be a mini portal on Texas. Law. Help. org �This was decided because thanks to the ease of setting up a mini portal and the established audience of www. Texas. Law. Help. org the website was online within the month. �This allows for more flexibility and responsiveness than setting up a completely separate website on the fly. ▫ Routing �www. My. Daca. org is the web address but by talking with Pro. Bono. Net we were able to get that to actually point to the Mini Portal so that when a visitor types it in the automatically go to the mini portal �This allows for more effective marketing while keeping the responsivness. ▫ www. Texas. Law. Help. org/My. Daca is also the website address but www. My. Daca. org is easier to market.

Development and Collaboration • Sponsors and shareholders delivered content in English and Spanish on a regular basis. • The point person at Texas. Law. Help made the actual updates. ▫ The content delivered and updates made increased substantially in the days leading up to DACA day. • The Texas Access to Justice Foundation and the Texas Legal Services Center took primary responsibility for the website freeing up the other sponsors and legal service providers to focus on providing service on DACA day. ▫ Allowing differing parties to focus on their own core competencies allowed for a high level of efficiency and speed in getting this done.

Content Available ▫ Some was produced for the day others were taken from already existing content on the web. �Already Existing �USCIS info �Educators for Fair Consideration �Own the Dream �USCIS Video �Pennsylvania Immigration and Citizenship Coalition “We are DACA video” �Produced for the day �Clickable interactive map of Texas with links to service providers that had taken responsibility for the corresponding area of Texas. ▫ Made using GIMP a free open source photo editing tool. �Press Release �Facebook Page �Twitter Account �DACA videos

Video Example: Laura’s DACA Story • https: //www. youtube. com/watch? v=jbc. Yf. Zin. Bl. U&list=UU_Idcn Rsv 1 u. Bqi 1 brao. Wdr. A

Clickable Map • http: //texaslawhelp. org/resource/daca-day-clickable-map

Live Chat With An Attorney Pro. Bono. Net developed a custom DACA Day button for us and a team of lawyers provided free advice to visitors on DACA Day.

My. DACA analytics

Marketing • Marketed on ▫ ▫ ▫ Univision Local Media (TV News, Newspapers) Direct outreach Texas. Law. Help Facebook Twitter

Marketing Example

Facebook Page

Twitter

Lessons Learned • You will NEED: ▫ ▫ ▫ Dedicated Sponsors Committed Legal Service Providers Responsive Web updating Point marketing person Marketing Partners � Ex: Univision etc. ▫ Social Media and Local Media presence. ▫ Mini portal � Dedicated web address • Coordination and Communication are key ▫ At the start large meeting are fine to get stakeholders on board but once the actual work needs to be done coordination should shift to communication among 4 to 5 point people who in turn coordinate the other parties. � Example: I coordinated with the point marketing person to ensure the website was where it needed to be. She kept in contact with Legal Service Providers while I kept in contact with Pro. Bono. Net. � Each point person had their own responsibilities and these commitments were met. � No one person felt overwhelmed.

Lessons Learned Continued • The sooner you start the more time you give for your marketing campaign to work. • Clear Expectations among and between stakeholders avoids confusion on the day. • If you have proper preparation the actual day goes very smoothly.

Any Questions?

Thanks for your Time

What Next? • Contact support@lawhelp. org if you would like to enable – RSS Feeds on select content pages – A RSS widget on your site – The external widget maker on your dashboard – A mini portal on your site – An LHI widget on your site Find more information on any of these on the LH 3 Support Portal

Questions? Don’t forget to take our feedback survey!

Thank you for attending today! Of Interest: Adam Friedl, Program and Special Initiatives Manager Pro Bono Net on Law. Help. NY. org/Consumer October 7 th, 1 pm ET/ 12 CT/ 11 am MT/ 10 am PT Next up: Law. Help. org and probono. net and Law. Help: Developing a Community Outreach and E-Marketing Strategy October More information at: probono. net/learningcenter/