Welcome Ham HUG Lets Grow Inbound Marketing Best

Welcome!

#Ham. HUG

Let’s Grow.

Inbound Marketing Best Practices for 2015

Doing without Deciding

Grab and go (trial) Me-centric Outbound tactics on the Internet Likely to fail

2015 A Real Inbound Marketing Plan

Examine why. Realistic look at intricacy & timeline. Mini goals. No skipping!

Set it and Forget it

Inbound as Automation / Efficiency Automation tools as efficiency instead of enhancement. • Setting things on autopilot, turning them on and forgetting them • Too much rubber stamping (faster/easier) • Ignoring variables • Outbound leakage • Oversimplification

2015 Enhancement Automation

“ Your success in inbound marketing is more about the width of your brain than the width of ” your wallet. ~Brian Halligan, CEO & Founder, Hub. Spot. • Automation for marketing personas • Delegation and oversight of marketing tasks • Planning ahead • Sipping from the fire hose without getting soaked

Lone Wolf Marketing

2015 It takes a Village

Hung up on Keywords

SEO is no longer what you think it is. Experts have re-defined it. (Moz. com) Job openings for SEO professionals

2015 Optimization & Personalization

2015 Total Optimization Not limited to search engine optimization Build everything around marketing personas. The brick and mortar experience on the web.

Show and Tell

Inbound Marketing Best Practices for 2015 1) A Real Inbound Marketing Plan 3) It Takes a Village to Raise A Customer • Why you chose inbound • • True view of intricacy & a timeline. • Set mini goals for the steps involved. • No skipping over steps. 2) Enhancement Automation • Automation to serve personas • Delegation and oversight of marketing tasks • For planning ahead • Managing large volume of details Inbound is a team effort – companywide. 4) Optimization & Personalization 2015 Total Optimization • Not limited to search engine optimization • Build everything around marketing personas. • The brick and mortar experience on the web.

Questions?

More Hugs 2015 HUG Meeting Dates Q 1 March 5 th, 5: 30 p Q 2 June 18 th, 5: 30 p Q 3 September 24 th, 5: 30 p Q 4 December 3, 5: 30 p Virtual Hugs & Staying Connected Visit the website to connect www. birmingham. hubspotusergroups. c om • Register for Upcoming Events • Virtual events coming for 2015 • Help wanted! • Inbound. org – details on website • How-to and help coming to the blog

Thank You twitter. com/Birmingham. Hug facebook. com/birminghamhug