Welcome DPS Owner Rewards Program Review July 1

Welcome DPS Owner Rewards Program Review July 1, 2005 1

Today we will review: 1. DPS Owner Rewards Program Materials 2. Brief demo of NEW DPS Order Entry Web Portal 3. Dealer MCP. com Portal 2

Objectives: 1. Working knowledge of the Owner Rewards program 2. Order entry procedures and timelines 3

ØDPS Owner Rewards Components • Promotional Kit • Welcome Kit • My. Car. Points. com – Consumer Portal • My. Car. Points. com – Dealer Portal 4

Thank you letter, if VOC is unsuccessful 6

ØREWARDS PROGRAM Promotional Kit • Benefits brochure (1, 500) • Addendum sticker (1, 500) • Member Sticker (1, 500) • Promo Banner (2) & P. O. P. ’s (12) • Next Service Due Static Cling (1, 500) • Post Card Announcement (qty’s vary) Initial start-up cost is covered in the $3, 000 owner rewards set-up fee. There is a price schedule for re-orders. 7

ØOwner Rewards Welcome Kit 1. Every qualified buyer receives a Welcome Kit & Member Card with 2 key tags, describing the program’s features, advantages & benefits 2. The Kit instructs them to activate their benefits on-line 3. New purchase customers are contacted via VOC Sales call 4. If no contact made – Welcome Letter sent with activation instructions 5. Service customers are contacted via VOC Service (if Retention II) and Owner Rewards/MCP benefit is reinforced on that call You have pricing (1. 5, 2. 5, & 5). Larger quantities are available 8

ØREWARDS PROGRAM How are points accrued? 1. Data is extracted daily and transactions validated 2. Their reward points are credited and accessible on-line via Mycarpoints. com 3. Card and keytags keep your name & program benefits prominent 9

ØREWARDS PROGRAM How are points redeemed? 1. Customer initiates or completes a transaction 2. Dealer personnel can access the customer’s account through the dealer management portal 3. Points can be either added, or relieved 4. Redeemed points are “on-hold” until the transaction is validated through our extraction process 10

ØREWARDS PROGRAM How the customer sees it All relevant & timely communications are generated utilizing the customer’s “channel-ofchoice” & contain point balances Loyalty program status is displayed on all communications 11

ØRETENTION & REWARDS On-line activation • Relevant actionable data is collected Consumer • Channel of choice identified • Complete consumer resource • Rewards balance available Dealer 12

Available Sales Collateral 1. Tri-folded “Welcome Letter” Today SOON • • Branded to DPS CLM image standards Introduces program to the dealer Sells the benefits Educates Mimics the actual welcome kit 2. Wallet Card and 2 Key Tags • • • Branded to DPS CLM image standards Sells the benefits Educates 3. NEW DPS Capability CD • • • Available soon! Probably by Mid July to August timeframe EVERYTHING you wanted to know about DPS/CLM but were afraid to ask All on ONE CD 13

Tri-folded “Welcome Letter” 14

Wallet Card and 2 Key Tags 15

Questions, Comments, Concerns, Cigarettes… Thank You! 16