Welcome Copyright tmg ltd All rights reserved Google

Google Analytics • Google Analytics is one of the Web analytics. • Google Analytics

Web Analytics • Web analytics is the measurement, collection, analysis and reporting for a

Technology of Google Analytics • Google Analytics is implemented by including page tag •

Concept of Google Analytics • Plan and launch website • Register with Google Analytics

Setup Google Analytics • • Create google account Login to google analytics Register our

Setup Google Analytics © Copyright tmg ltd. All rights reserved.

Sample code <script type="text/javascript"> var ga. Js. Host = (("https: " == document. location.

Google Analytics filters • Find all traffic information using domain • Find all traffic

Custom Dashboards © Copyright tmg ltd. All rights reserved.

Websites Usage • Number of visits • Number of page views © Copyright tmg

Map overlay • Visitors location • Number of Visit © Copyright tmg ltd. All

Advantages of Google Analytics • Free service • Sufficiant possibilities for most companies •

Thank you © Copyright tmg ltd. All rights reserved.

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Google Analytics • Google Analytics is one of the Web analytics. • Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. • Google Analytics can track visitors from all referrers, including search engines © Copyright tmg ltd. All rights reserved.

Web Analytics • Web analytics is the measurement, collection, analysis and reporting for a website. • There are two main technological approaches to collecting the data for web analytics. • The first method, logfile analysis. • The second method, page tagging. © Copyright tmg ltd. All rights reserved.

Technology of Google Analytics • Google Analytics is implemented by including page tag • This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of Java. Script code that the user adds onto every page of their website • This code acts as a beacon, collecting private visitor data and sending it back to Google data collection servers for processing. © Copyright tmg ltd. All rights reserved.

Setup Google Analytics • • Create google account Login to google analytics Register our website with google analytics Get the Google Analytics Tracking Code Paste this code into our website’s every page Validate our website Get the details about our site traffic information everyday © Copyright tmg ltd. All rights reserved.

Sample code <script type="text/javascript"> var ga. Js. Host = (("https: " == document. location. protocol) ? "https: //ssl. " : "http: //www. "); document. write("<script src='" + ga. Js. Host + "googleanalytics. com/ga. js' type='text/javascript'></script>" ); </script> <script type="text/javascript"> var page. Tracker = _gat. _get. Tracker("UA-1234561"); page. Tracker. _init. Data(); page. Tracker. _track. Paginaweergave(); </script> </body> </html> © Copyright tmg ltd. All rights reserved.