WELCOME 0930 1000 Introduction and Welcome from the
- Slides: 25
WELCOME 0930 – 1000 Introduction and Welcome from the Organisers 1000 – 1115 Expert keynote panel: Open innovative practices, current research 1115 – 1230 Facilitated team formation / selection of challenges 1230 – 1330 Lunch provided 1330 – 1500 Design Jam activities / teams work on pitches Design activities and help in developing & refining ideas. 1500 – 1600 Pitch presentations Open Innovation Design Jam / University of Glasgow / http: //CREATE. ac. uk/openjam 2016/
CHALLENGES 1&2 In which the Innovator Does Not Own the Input
‘UPSTREAM’ OPEN Benefits: Risks: v Production costs savings, incl v Acquisition and integration R&D costs v Lower customer switching costs v Ongoing knowledge v Speed to market (credible requirements and maintenance promise) costs v Efficiencies of scope v Increased competition from other entrants v Legal risks of licence breach
CHALLENGE 1:
WHAT YOU GET v You have developed a drone to help study migrating birds, control documentation (schematic diagrams, designs, circuit or circuit board poachers, take photography in forest layouts, mechanical drawings, text, density and monitor animals. etc…) v You have improved upon an open v You have access to the source code drone (software and hardware) to be less noisy and not upset animals (as of the software v You can copy/modify/distribute the much as the original one). documentation and manufacture the hardware. v You have access to hardware
LICENCE FEATURES v The technology is covered by two same rights to the subsequent different licences: users (copyleft mechanism) v Software: General Public License v Hardware Licence (CERN OHL) You (GPL) You have the freedom to are required to share the use the software for any purpose, the improvements when distributing the freedom to change the software, the product. The documentation must freedom to share the software and the accompany the hardware. changes you make. When redistributing modified versions of the software you have to grant the v You have open access to the design files but so do all your competitors
CHALLENGE 2:
WHAT YOU GET v Free and unrestricted use of Text and Images on Wikipedia (and Wikimedia Commons) accessible with Media. Wiki API. v More than 5, 281, 637 articles (English) +34 million media files in structured semantic dataset.
LICENCE FEATURES Creative Commons Attribution Share-Alike CC-BY-SA: v Unrevocable, but future content can change. v You are free to Share and adapt Wikimedia Commons files use (remix) the work for any purpose various open licences & may not be v Attribution: Provide credit, link to compatible. licence and indicate changes ** Wikimedia Foundation does not v Share Alike: Must distribute your provide any warranty of copyright changes under same licence conditions as original. status. **
CHALLENGES 3&4 In which the Innovator Openly Shares the Output
‘DOWNSTREAM’ OPEN Benefits: Risks: v Gains to reputation / v Competitors may benefit from generalised reciprocity v Specificity of complementary assets may benefit innovator v User-led improvements may benefit revealing innovator. openly revealed innovation v ‘Diffusion costs’ of opening /bounding the innovation v Legal risk of breaching licence in future
CHALLENGE 3:
WHAT YOU HAVE v A new printer that harnesses v Patents on a method and solar power to “tan” paper. device to print on regular paper environmental friendly technology using light. v Know-how and trade secrets v Advantage - no need to buy ink. Also can run off solar! v Partnership with a university v Drawbacks – currently does lab not print in colour, and quality is v £ 10 M in venture funding not as high as best laser printers.
LICENCE FEATURES Teams must choose: Whether to open all the patents on the v An open patent licence - As the technology or only a few. licensor you grant the licensee a non exclusive, worldwide, royalty-free v Pledges – ‘We will not initiate licence on your technology to use, patent lawsuits against anyone who make, and sell your technology. The wants to use our technology providing only obligation of the licence is to that you do not assert any patents grant you back any improvements that against us’. they make. (to you as well as to your other licensees).
CHALLENGE 4:
WHAT YOU HAVE v Copyright in text and images v Trademark protection on game logos and names v Large amount of brand goodwill v Large war chest but declining year-on year revenues.
LICENCE FEATURES Teams must choose: v How much of their copyright protected assets to open. v What to do about trademarks, which make up a large amount of assets. v What licence parameters to use For example see the Wikimedia or Mozilla Trade Mark policy: https: //www. mozilla. org/en. US/foundation/trademarks/policy/
1) ‘Cowcam’ 2) ‘Wikipedia’ 3) ‘sunprint’ 4) ‘Table. Flip’
WHAT WE ARE ASKING YOU TO DO Design a Business Model Present it to the whole which: group in a 6 -minute pitch v Leverages the benefits of Openness (identify these). v While minimising the risks and costs (identify these).
JUDGING CRITERIA 1) Imaginativeness / originality Novelty of overall business model & specific product/service proposition. Team applies openness concepts imaginatively. 3) Technical detail Does the pitch contain sufficient detail about the licensing parameters, business activities and technical specifications to be convincing? 2) Practicality / robustness Is the business model sustainable and robust to competition & technological change? Are examples and evidence used well? 4) Overall pitch quality Does the pitch presentation clearly present the idea, captivate the audience and impress?
RESOURCES Using Wikimedia Content Creative Commons Share. Alike 3. 0 CERN Open Hardware Creative Commons FAQs Licence TAPR Open Hardware Microsoft Games ‘Fan’ Licence Wizards of the Coast OGL GPL Software Licence
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