Weekly Intelligence Update Sep 25 Sep 29 2006

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Weekly Intelligence Update Sep 25 - Sep 29, 2006 9 -29 -2006 Company Confidential

Weekly Intelligence Update Sep 25 - Sep 29, 2006 9 -29 -2006 Company Confidential 1

Summary Sales Trend - $K 1) Sep Sales thru 9/30). 2) Annualized Value 3)

Summary Sales Trend - $K 1) Sep Sales thru 9/30). 2) Annualized Value 3) Ann Proj calculation uses Oct-Sep (closed months only) 9 -29 -2006 Company Confidential 2

Production by Author Sep 25 - Sep 29, 2006 Assumes: Equivalent article is 700

Production by Author Sep 25 - Sep 29, 2006 Assumes: Equivalent article is 700 words. 9 -29 -2006 Company Confidential 3

Leading Author Profile - RBaker 9 -29 -2006 Company Confidential 4

Leading Author Profile - RBaker 9 -29 -2006 Company Confidential 4

Production by Author Jun 1 - Sep 29, 2006 Weekly Word Trend All: designates

Production by Author Jun 1 - Sep 29, 2006 Weekly Word Trend All: designates quarterly forecast. 9 -29 -2006 Company Confidential 5

Cumulative Intern Production 2006 Assumes: Equivalent article is 700 words. 9 -29 -2006 Company

Cumulative Intern Production 2006 Assumes: Equivalent article is 700 words. 9 -29 -2006 Company Confidential 6

Production by Intern Jun 1 - Sep 29, 2006 Weekly Trend 9 -29 -2006

Production by Intern Jun 1 - Sep 29, 2006 Weekly Trend 9 -29 -2006 Company Confidential 7

Editing by Venue Sep 25 – Sep 29, 2006 9 -29 -2006 Company Confidential

Editing by Venue Sep 25 – Sep 29, 2006 9 -29 -2006 Company Confidential 8

Editing Production Sep 25 - Sep 29, 2006 For now, Walt has defined an

Editing Production Sep 25 - Sep 29, 2006 For now, Walt has defined an equivalent (edited) article at 500 words. 9 -29 -2006 Company Confidential 9

Copy Editing Production Sep 25 – Sep 29, 2006 9 -29 -2006 Company Confidential

Copy Editing Production Sep 25 – Sep 29, 2006 9 -29 -2006 Company Confidential 10

Breakout by Region Sep 25 - Sep 29, 2006 GV monitoring excluded from regional

Breakout by Region Sep 25 - Sep 29, 2006 GV monitoring excluded from regional sort. 9 -29 -2006 Company Confidential 11

Cumulative Profile of Venue / Practice Although GV activity is approximately 10% of word

Cumulative Profile of Venue / Practice Although GV activity is approximately 10% of word counts, it provided 4% of the annualized revenues during the Jan-Aug timeframe. 9 -29 -2006 Company Confidential 12

Publishing: Web Activity Apr-Aug Executive Dashboard Hits: Total of all objects (text, image, frame)

Publishing: Web Activity Apr-Aug Executive Dashboard Hits: Total of all objects (text, image, frame) on a viewed page. Visit: Guests may visit your site and read multiple articles, it is 1 site visit and 1 for each article visited. Visits to multiple articles are non-cumulative. View: Number of times a page is viewed. Printing increases the views of a given page. Pages embedded in other pages (podcast e. g. ) are additional views. Aug data through 8 -30. 9 -29 -2006 Company Confidential 13

Covers 4/17/06 – 9/28/06. 9 -29 -2006 Company Confidential 14

Covers 4/17/06 – 9/28/06. 9 -29 -2006 Company Confidential 14

Publishing Individual: Subscription Trends 1) Source: Subscriber Data Base 9 -29 -2006 Company Confidential

Publishing Individual: Subscription Trends 1) Source: Subscriber Data Base 9 -29 -2006 Company Confidential 15

Podcast Update 1) Source: Subscriber Data Base 9 -29 -2006 Company Confidential 16

Podcast Update 1) Source: Subscriber Data Base 9 -29 -2006 Company Confidential 16