WEEK 1 CLASS 1 OBA 340 Fall 2015

WEEK 1 CLASS 1 OBA 340 Fall 2015 OBA 340 YIN 1

FANG YIN /FONG INN/ 殷方 q. Email: fyin@uoregon. edu (Add 340 & section in subject) q. Office: Lillis 475 q. Office hour: MW 12 -1: 30, by appointment only q. Phone: (541) 346 -4893 (office), 357 -9466 (mobile) q. Skype: fang. yin. us (good for screen sharing) q. Bluejeans: https: //bluejeans. com/5413464893/ (good for screen sharing, and group office hour) OBA 340 YIN 2

SCHEDULE Class Introduction HTML tutorial OBA 340 YIN 3

INTRODUCTION TO CLASS OBA 340 YIN 4

WHY DO YOU NEED OBA CLASSES v. Operations and Business Analytics (OBA) v. OBA 340 Information Systems v Generate, collect, store, and retrieve info v. OBA 330 Statistics (if we have time) v Analyze info to create knowledge v. OBA 335 Operations Management v Apply knowledge to make optimal decision OBA 340 YIN 5

WHAT IS INFORMATION SYSTEM? Is information system ___ computers (including mobile devices)? A. = B. ≠ C. > D. < E. None of the above Information systems include 5 components: Hardware, Software, Data, Procedure, People OBA 340 YIN 6

WHY DO YOU CARE? v ___ is the most valuable/profitable company in US. v It took telephones 75 years to reach 50 million users, while it took Angry Bird ___ to do the same. v Facebook’s user base is larger than the population of ___. v It’s YOUR revolution OBA 340 YIN 7

Source: http: //www. gallaugher. com

Source: http: //www. gallaugher. com POWERFUL, SUCCESSFUL, MOST ADMIRED

WHY DO/SHOULD YOU CARE? OBA 340 YIN 10

WHY I DON’T NEED THIS CLASS üI know how to use ______ (fill in any program you know how to use) üI prefer on-job training, which is more useful üI am not majoring in MIS üI am a people person, computers are just not my thing OBA 340 YIN 11

MY ANSWERS I know how to use ______ (fill in any program you know how to use) This class is not about any specific software. Although we will learn how to use HTML/CSS, Word. Press, Access, Excel, etc. they are just tools to build higher-level, businessoriented skills OBA 340 YIN 12

MY ANSWERS I prefer on-job training, which is more useful On-job training will teach you specific applications, but not general principles and fundamental skills (abstractive thinking, system thinking, data modeling, collaboration …) OBA 340 YIN 13

MY ANSWERS I am not majoring in MIS But you have to deal with MIS and very likely help develop and maintain MIS OBA 340 YIN 14

MY ANSWERS I am a people person, computers are just not my thing Well, who said that MIS is all about computers? OBA 340 YIN 15

GOAL OF THIS CLASS v. Have a basic understanding of what consists of an IS v. Understand how business strategy and technology strategy are intertwined v. Gain an appreciation of the challenges to the development of IS v. Gain hands-on experience of various technology and applications OBA 340 YIN 16

http: //catalog. flatworldknowledge. com/catalog/editions/gallaugher_4_0 -information-systems-a-manager-s-guide-to-harnessingtechnology-4 -0 OBA 340 YIN 17

GRADE Midterm + Final 25% + 25% Close book, focus on both concepts/readings and technical skills Take home quizzes 2% x 6 Based on textbook reading, with a due date, none dropped Participation 8% i. Clicker, in class submission, activity, survey, … Homework 5% x 6 Individual, technical skills such as HTML, CSS, database, Curve: Class average will earn B-/B. SQL, Excel Extra credit: database development project (check syllabus) OBA 340 YIN 18

TOPICS software Networking HTML CSS Word. Press Database/Access Data Strategy Security Hardware Social media IS Economics Advanced Excel (maybe) OBA 340 YIN 19

ARTICLE In the future, will there be any work left for people to do? Driverless cars are safer than human-driven ones. Computers can predict Supreme Court decisions better than legal scholars. What’s next? OBA 340 YIN 20

DISCUSSION QUESTION (IF WE HAVE TIME) Search online and compare profits from Google, Apple, and other leading tech firms with those of major media firms and other non-tech industry leaders. How have profits at firms such as Google and Apple changed over the past few years? What do you think is behind such trends? How do these compare with changes in the non-tech firms that you chose? OBA 340 YIN 21

DISCUSSION QUESTION (IF WE HAVE TIME) What kinds of skills do today’s managers need that weren’t required a decade ago? OBA 340 YIN 22

DISCUSSION QUESTION (IF WE HAVE TIME) Look at Fortune’s “Best Companies to Work For” list. How many of these firms are technology firms? Which firm would you like to work for? Are they represented on this list? OBA 340 YIN 23

HTML TUTORIAL OBA 340 YIN 24

W 3 SCHOOLS HTML TUTORIAL HTML Introduction HTML Editors HTML Basic HTML Elements HTML Attributes HTML Headings HTML Paragraphs HTML Comments HTML Links HTML Head HTML CSS HTML Images HTML Tables HTML Lists HTML Blocks HTML Layout HTML Entities HTML Symbols HTML Charset HTML URL Encode HTML XHTML OBA 340 YIN 25

SHOW EXTENSION NAME q It is helpful if you set the computer to show full file name with extension name. q How: https: //youtu. be/f. Dx. CF 3 NDm. E 0 OBA 340 YIN 26

MICROSOFT VISUAL STUDIO q Choose “Web Development” setting OBA 340 YIN 27