Week 1 Agenda Course Outline Course Overview First

Week 1 Agenda • • Course Outline Course Overview First, a little housekeeping Office Hours: Normally Thursday 14: 3016: 00 in WMC 3327 (Next Week will be Wednesday. . . )

Professional Designation

Objectives of BUS 466 • To establish a general sense of literacy about the Internet, how it is applied to Business, and specifically about new media applications and opportunities. • To explore new media applications and technologies, and discuss how they are or can be applied in a business environment • To go in-depth to a particular sub-topic and research its application. 3

The Genesis • Social Networking/Web 2. 0/new media is somewhat revolutionary in terms of its rate of development • Millenials ‘reverse-mentoring’ Boomers 4

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ===================== • Would you purchase a car with autonomous features and enough AI on board that it might actually decide in the interest of ‘peoplekind’ to kill you? 5

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ==================== == • Would you purchase a car with autonomous features and enough AI on board that it might actually decide in the interest of ‘peoplekind’ to kill you? 6

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ================== • IT Services keeps asking me to video record all my lectures. I refuse. Should I? 7

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ==================== == • Would you admit out loud to doing something inappropriate / immoral / illegal, in your home, in front of Alexa, or your smart TV? 8

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ==================== == • What are your expectations for an entry-level career position now that entry-level career positions don’t exist? 9

Skills • To understand key issues in the digital networked economy • to get in the habit of critically reading and understanding news in the area: ==================== == • Would you like your consciousness uploaded? Do you want to live forever? 10

Skills • To understand the fundamentals of networking, and Internetworking • how the Internet works, and how applications can, and do function on the Internet • how New Media technologies, such as RSS, blogs, wikis, mashups, MUVEs, and others work • how these new technologies are being, or could be, used in business 11

Course Outline • 15% Participation / Seminar Contributions – In the seminar (2/3) – Online – Yammer discussions (1/3) • 30% Technology Presentations • 30% Final Examination • 25% Term Project 12

Reference Materials • Discussion questions are assigned periodically on the course web page • http: //bus 466. com • http: //newmediabusinessblog. org • Usually they focus on some posted reading, supplemented either by a library article downloadable for reading, or a reference to information or an article on a website • The first one will be given next week… 13

Final • The final exam reflects the material we cover in the sessions, especially the topics you select and present. • I will add/modify topics after you have identified the issues you deem important to research and present. The final will be a series of questions on your topics, and on mine. 14

Final • The wiki writeups from the technology presentations will have to be online by the end of Week 13, since they represent the topical outline for the final.

Technology Presentations • Every week group(s) will bring forward a relevant technology and present for discussion what the technology is, where it fits in relation to Internet applications, how businesses are using it, and why it is interesting. • Wiki • blogs • social networking apps • AI / AR / VR / MUVE 16

Gartner’s 2018 Hype Cycle

Gartner’s 2017 Hype Cycle

Gartner’s 2016 Hype Cycle

Gartner’s 2015 Hype Cycle

Technology Presentations • I will start the presentations in week 4 with a discussion of a Web 2. 0 technology that has some interesting business opportunities • Yammer 21

Technology Presentations • Your task in the next two weeks is to form a group of 4 (a group of 4 is typically comprised of between 3 and 5 persons) • You are to meet and discuss new media business applications and technologies, find one of mutual interest • In week 3, we will discuss your selections • There is a course wiki being set up on which you can discuss ideas online and claim a week or topic. • https: //wiki. sfu. ca/summer 19/bus 466 d 100 22

Technology Presentations • Once approved (simply dealing with duplications, clarifying the issues, etc. ), you should explore the technology • general classification • related alternatives • The private course wiki has a page with schedule preferences. • Then go look at who is using it, and what innovative business opportunities there are for this technology 23

Technology Presentations • First come, first served. We will discuss how to access and use it, and the first group to post their topic on a wiki page about group presentations owns that topic. • The wiki is linked on the course web page. • https: //wiki. sfu. ca/summer 19/bus 466 d 100/ 24

The ‘Book’ • A significant concept that has emerged in this course is the power of crowdsourcing. I used a book initially, but it got old fast. • For a recommended reading list, there is a wiki created by past BUS 466 participants with topics on it. We will refer to that wiki for recommended readings: • http: //newmediabusinessblog. org

Topics:

Term Wiki Writeups http: //newmediabusinessblog. org • It is my hope that we can extend this to continue evolving a ‘body of knowledge’ • We will discuss topics next week • For this term, I hope we can find new topics to add to this project 27

Weekly Seminar Format • 30 - 50 minutes • What’s new in technology this week? – new applications – legal issues – significant, interesting events • • • ~ 1 to 1. 5 hours+ Technology presentations, discussions ~ up to 1 hour Seminar discussion text and readings material 28

General Topic Suggestions • Explore a web technology in depth • what it is • who is using it, and for what purpose • describe an application of it in depth • Such as. . . • Mashups • describe their origins, development, growth • give examples of applications of mashups • do a case study of an organization cleverly using them, and what they gain from them • OR, build a mashup to show its potential for a club, business, or key application • If you are curious, have a look at Yahoo Pipes, Kimono Labs, Zapier, Pipe 2 py, Click. Script, Superpipes 29

General Topic Suggestions • You could also look at a phenomenon, like the permanent loss of control of peoples’ privacy with new Web 2. 0 applications • For example, a group presented ‘freeconomics’ and discussed the notion of ‘free’ things on the web, and what the costs are, and what the business models are. • Google doesn’t sell much, but they could buy General Motors if they felt like it. 30

General Topic Suggestions • I am open to suggestions • Form a group, discuss the topic for your technology presentation • We will spend some time next week discussing the technology presentation topics 31

General Topic Suggestions • Explore a general Web 2. 0 / New Media technology in an overview format • what is it • where did it come from • how old is it • who is using it • what are they gaining from it 32

General Topic Suggestions • Advocacy of a Social Media technology that could change something… – Online cyberbullying, and the devastating consequences – Facebook’s automatic facial tagging technology – Couldn’t they work to fix this?

General Topic Suggestions • The ‘Dark Web’ and how it is closing in on mainstream business applications – Ashley. Madison. com as a catalyst

Point of Reference • When starting to think about a topic, go to the NEWMEDIABUSINESSBLOG. ORG site and have a look at recent topics. The wiki provides a nice multimedia format so you can get a pretty good idea of past presentation materials.

For next week • To get you started, go to the BLOG wiki and check out some of the writeups. www. newmediabusinessblog. org • For next week, I will mention the three more general topics from: – Uberification – The Internet of Things – Industrial Automation

BUS 466 • Drew Parker • drew@sfu. ca • WMC 3327 (turn right at the General Office, second left, last office on right before the chicane). • 778 -782 -3102 (usually emails me a voice message) • http: //bus 466. com • www. newmediabusinessblog. org • wiki. sfu. ca/summer 19/bus 466 d 100 37