Websters Bookstore and Cafe Overview of Client Websters

Webster’s Bookstore and Cafe

Overview of Client Webster’s Bookstore and Cafe 133 E Beaver Ave, State College, PA 16801 Cafe, bookstore, and community center Tools in use Facebook page, Instagram, Twitter, Yelp, and Website Main competition is Saint’s, Irving’s, and Starbucks Alana Barrage manager Elaine Meder-Wilgus owner

Goals -create buzz to attract new customers -make existing customers come back for the coming events -want to get organic posts from customers

Social Media Analysis

-inter-generational with a large variety of people that come in the Webster’s -experiences outside of normal school; live music, support groups, poetry, and literature -repurpose these posts onto all different tools but focus the original posts more specifically to the tool with the same “theme”

●Twitter for book lovers and customer service

●Instagram more of a focus of the cafe beverages and food

●Facebook focus on community

Social Media Recommendations Things to continue doing: Facebook: - Posting 3 -5 times a week - Varying text, images, events - Recommended books and events - Linking website and newsletter Twitter - Content of tweets to include pictures, short text, and hashtags

Things to change: Facebook: - More engagement with customers/ followers - Encourage followers to like and comment Twitter: - Encourage followers to favorite, retweet, and respond - More hashtags to engage broaden audience

Things to change: Instagram: - Change instagram profile picture to the Cafe logo to show it is a business, not a person - Follow your followers - Post a lot more frequently (remember: posting every day, but multiple platforms) - Include high quality pictures with clever captions and hashtags Yelp: - Encourage people to post reviews through other social media accounts - Respond to bad reviews with assistance, apologies

Website Analysis

Website Overview Pro: -great details -interesting mix of diverse events -overall website color matches with the color of the logo

Con: -font choice -spacing between lines and paragraphs

Website Recommendations Keep Doing: - Color Scheme of page - Helps keep the website consistent - Font/text on the Home page - It is fun and playful; therefore giving the page character and a voice - Pictures of Webster’s and its community - They are appealing photos, which makes it a great focal point when users visit the website - Social Media tools with icons - Easy to find and icons are recognizable - Information on Webster’s hours and location - Easily accessible and very helpful

What to Change - Home Page - Layout to more quick and accessible - Enlarge photos - Fill in the space - Minimize too much scrolling - Events Page - Calendar - Add photos and videos of previous events - Menu Page - Make the menu visible right away - Add more photos of the food

What to Change - Contact Us Page - Add a Google Map - Cool Links Page - Add meaning for the use of this page - Add short descriptions for the links - Associates Page - Change “Associates” to “Meet Our Suppliers” - Shorten the information given on this page - Use the companies logos - Membership Page - Make page more appealing - New Membership information should be moved to the top - Provide examples of the benefits once the user is a member

New Digital Recommendatio n

New Digital Recommendations - loyalty reward app - increase the engagement of potential customers and existing customers with the fun layout

●About Us -Tells the history -Contact Webster’s -Location -Hours

●Rewards -Scan code -Updated points -Rewards -Learn how to earn more points -Previous Rewards

●Menu -Feed of Instagram photos / customer photos -Scroll and enlarge menu

●Events -Photos and information of events -Calendar of upcoming events

●Books -Search for a favorite -Books that are popular -Check out a book or purchase a book for rewards -Books recommended for you based on previous books you have chosen