Websites Blogs Podcasts Traditional and new media After
Websites, Blogs, & Podcasts
Traditional and new media After Before Newspapers, television, radio, magazines Websites, blogs/vlogs, social media, podcasts, etc. Bellows College 2
Websites – Brand Journalism • Websites = digital distribution system • Brand journalism: needs to be authentic and credible; uses storytelling techniques from journalism to promote a brand. • PEOPLE need to be at the heart of your stories. • - Let’s Look! www. Findlay. edu https: //www. fedex. com/en-us/home. html https: //www. llbean. com/ https: //www. starbucks. com/ https: //www. longestacres. com/ https: //rebelpilgrim. com/ Bellows College 3
Planning for an effective website: • Objectives & Audience • Site Organization and Menus • Other Design Considerations Bellows College 4
Other Tips: - Make the website interactive - Attracting visitors to your site (p. 181) Bellows College 5
Writing for the Web - People SCAN text, they don’t READ it - Tips for success: - Keep your headlines clear and enticing Get to the point Link to resources for further information Keep paragraphs to a few short sentences Use bullet points and numbered lists Include sub-heads Use relevant key words Bellows College 6
Blogging Tips: • • Know your AUDIENCE Write compelling headlines Add subheadings to break up pages Use bullet points Add images Optimize for SEO Add a clear call to action Bellows College 7
Let’s Look! • Find one of your favorite bloggers (or vloggers) or podcasters, go back to their accounts/pages and see where they follow the tips of blogging outlined on the previous slide. • Make note of other writing techniques/strategies they employ. • If you don’t read blogs or watch vlogs, here are some accounts to check out for the exercise: • Rachel Hollis • Gary Vaynerchuk • Lewis Howes • Christina Nicholoson aka Media Maven Bellows College 8
What about the client? • Do we think our client might benefit from having a blog/vlog? • Ideas for content? Bellows College 9
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