Website production Elements of a webpage Title Graphics

Website production

Elements of a webpage • Title • Graphics • Advertising • Headlines • Content • Navigation system • Information and contact details

The development of a ‘lifecycle’ • Identify mission and goals • Define the audience • Create site maps • Identify the technology to be used • Define business requirements • Design page layout • Create a visual design • Develop the site • Test the site

Navigation and usability • Users must feel in control of the experience while at the same time being led to the information the site's owners want them to see. • Must be intuitive and easily understood. • Navigation controls the user's experience of every website • Consistency in navigation is vital.

Developing a website • Technically complex • Knowledge of and ability in HTML and CSS • May need a variety of experts to work on one website

Writing for the internet • Text construction • Inverted pyramids • Page length • Typical corporate page • Conventional users page

Advertising a site • Site submission to search engines. • Inform others about it in appropriate forums • Peers link to it from their sites • User’s referring to it in offline communication. • Some search engines rank relevance of pages by how many other sites link to them. • Provide high-quality information or entertainment • Treat the users as individuals