Webcasting Maximise your Communications CIM Edinburgh 9 February

Webcasting – Maximise your Communications CIM – Edinburgh, 9 February 2011 Barney Brown - Director of Sales and Marketing, Work. Cast

Who Are Work. Cast provides Webcasts and Webcasting solutions for small, medium and large scale businesses. We provide Software, Solutions and Managed Services to clients for all their webcasting requirements. We add value to Video for Business Purposes through : • Live Events • • • Streaming Events Webinars Security Viewer Interaction Data and Reporting Business Benefits • • Educate Customers/Partners/Prospects Improve Complex Communications Generate Targeted Leads Reduce Travel and Marketing Costs What we do • • Facilitate High Quality On Demand Presentations/Channels Manage High Quality End to End Web Event Campaigns

What is a Webcasting is a generic term for Rich media being watched over the internet • Takes multiple forms in B 2 B/B 2 C Communications – – – Webinars Webcasts Panel Interviews Animated Videos on website Software Demonstrations

What’s this Talk about? Webcast Communications Why Webcasts? • Increased Coverage What Purpose. . • Sales • Marketing • Reduced Costs • Training • Multimedia • Corporate Comms • Live or On Demand • Product Adoption • Data • Support Assets

Webcasts in the Marketing Mix

Why Use Rich Media as part of B 2 B/B 2 C Communications 91% of B 2 B marketers find online events effective marketing tools(Marketing Sherpa) 49% of people who purchased technology cited online video as ‘influential collateral’ to prepare to make a purchasing decision, up 75% from a year earlier (Eccolo Media) Brands using online video have seen lifts of anywhere from 20 -40% in terms of incremental buying with online video and rich media over other ad forms(Comscore) Videos are 53 x more likely than text to appear on the 1 st page of search results (Forrester) 53% of technology B 2 B buyers participate in webcasts(Knowledge. Storm)

Delivery options are endless… • Live Events • • On Demand Events • • • Pre-recorded Power. Point with audio Video Edited content to join formats Higher quality production Scheduled Replay • • • Audio and Power. Point, desktop share VOIP Audio, phone bridge audio or both Live streaming video presentation with Power. Point Pre-recorded content Mixed recorded and live content Virtual Events • • Mixed Content Mixed Events • In combination is used for: • • Classic presentations Moderated discussions Poll/question based discussions Interview based presentations Case studies Customer testimonials Narrated demonstrations

Should it be Live or On Demand Live On Demand Webcast Viewings On-Demand Real Live • • Power. Point and telephone source audio • Presenter(s) located anywhere Power. Point with video and audio 54% • Webcam • Video Crew • Pre-recorded Power. Point and audio • On-demand Prerecorded Power. Point with synchronised audio and video • On-demand Prerecorded high quality desktop demo with optional audio Source – Work. Cast delivered Webcasts 2009 Live Replay • Broadcast using recorded media file with audio and presentation • Broadcast using media file audio and desktop demo • Broadcast using video, audio and desktop demo 46%

Promotion of Webcasts Branding, Social Media and SEO • Brand Control. . . – Invites and Registrations – Interactive Player • More interaction • Feedback • Control – Website/Channels • Syndication – Put a snippet on Public Channels – But. . . Link to the full video • PPC/SEO – Tags, Keywords against media – Ads(Google PPC/Banner) • B 2 B/B 2 C Social Media – – Linked In Twitter Blogs Facebook

How do we measure success of Webcasting • What are the key objectives • Registrations • Length of time Data and Reporting • Number of engagements • Number of unique viewers • Questions • Feedback • Survey Search Click Convert Qualify Propose Sale

Case Study - Avnet • One of the world’s largest distributors of computing products, software and services • Offices in 300 locations serving over 70 countries worldwide • 40 offices serving 18 countries in Europe • 8. 19 billion US dollars in revenue for the year ending July 3, 2010

The Requirement – Communicate the recent purchase of Bell Micro – To deliver a series of staff announcements to their European workforce and Partners – Highly sensitive and complicated internal and external communications The Challenges – Dispersed Audience – Not all staff available to attend live sessions – Vice President of EMEA leading the communications and delivering sessions – Minimum preparation time – Live Q&A from multiple locations

Solution Work. Cast delivered a series of our Online Managed Events: – Event Communications/Email Management • Registration page design and development • Fully branded pre and post event communications – Dedicated Work. Cast Account Manager and Live Event Host – Live Online Event • Pre event training and set up • European audio conferencing facilities • Incorporated polls and Q&A – On Demand Recording – Branded Auditorium for playback – Full reporting • Data capture & admin access to analytics

Results • Successful online events series • Complicated content delivered via web events • Through Work. Cast solution: – 27% of workforce invited were able to attend live events – Over 50% of workforce invited viewed the on demand version • Avnet through Work. Cast reporting were able to track full employee and partner attendance and engagement • Avnet saved travel and live event expenses of having to facilitate physical events throughout EMEA (£ 10’s k) • Costs - Less than £ 5 k ROI – 1 Month

Institute of Materials, Minerals and Mining • Global network for professionals involved in sector • Individual membership of over 18, 000 • Varied membership – scientific, technical and human resources

The Requirement – – – Improve communications to global network Expand member services – training, education, information seminars Enrich website content Utilise existing media Manage existing media in single place The Challenges – – – Delivery of multimedia content to members Must be able to upload media from multiple sources Create and manage their own content Allow multiple stakeholders to create content easily Reduce costs Must have total traceability of their published media

Work. Cast Solution Webcast Manager – – – Ability to create, manage and distribute webcasts Easily record internal meetings and presentations Upload their existing media Repository of media Publish media into rich, highly branded interactive auditoriums Full reporting on activity on published media Additional Work. Cast Services – Utilised Work. Cast services to facilitate creation of on demand education sessions and associated channel – Live event services – Re-encoding of existing media

The Results • Added new services available to their members – One on one training sessions – On demand webinars – Access to historic media • Ability to track and report on all members views – Now looking into the potential of charging to view • Created a library of existing media • Saved 50% in the first 3 months of using Webcast Manager compared with their previous multiple methods and tools • IOM 3 Investment required only £ 595 per month ROI – 3 -6 Months

Late Rooms • Leading Hotel Booking Website • Part of TUI Group • Late. Rooms. com offer a unique vehicle through which hotels across the globe can sell their empty rooms. They are responsible for uploading their rates, availability and information. Late. Rooms. com simply specialise in securing the best deals, and making them accessible to everyone.

The Requirement – – Improve communications to Hoteliers on use of system Improve communications/help to consumers using the site Produce and Manage many help videos from 1 tool Track success of help videos The Challenges – Creation of HQ software demos – Delivery of multimedia content to customers and hoteliers on varied platforms and connections – Maintain the Late Rooms Brand across all content – Embed content within the application – Create and manage their own content – Must have total traceability of their published media

Work. Cast Solution Webcast Manager – Ability to create, manage and distribute Software Demos – Repository of media – Publish media into rich, highly branded interactive auditoriums or embed content into site – Full reporting on activity on published media Additional Work. Cast Services – Utilised Work. Cast services to facilitate creation of content across multiple Late Rooms departments

The Results • Increased adoption of features by hoteliers • Increased loyalty to Late Rooms over other engines such as Expedia/Bookings. com etc. • Increased interactive help for consumers booking hotels • Investment required by Late Rooms only £ 995 per month for content creation and multiple assets under management. ROI – 3 Months

Who we work with. . .

Self Service or Outsource • Choose Option which is best for you • Key Reqts – Live and On Demand Asset Creation/Events – Full Branding • Communications • Event – Effective security, registration and reporting – Attendee interaction – Live and On Demand • Effective Webcasting requires – Planning – Dedicated resource

Questions Thanks for Attending This event will be available as On Demand Webcast after the Event