Web Site Organization 4 01 Examine web page

Web Site Organization 4. 01 Examine web page development and design.

Information Architecture § Determine the mission/purpose of the web site § Sell (e-Commerce) § Inform § Entertainment § Hybrid § Define goals of the site § Short term § Long term § Define target audience § Examine competitive sites WWW

Information Architecture § Identify the content of the web site § § § Text Graphics Video, Audio, Animation Forms Java. Script, Java Applets § Determine web site structure and navigation § Linear or Sequential § Random access § Hierarchical

Linear or Sequential Structure § Users view pages one at a time § Arrange topics in chronological, alphabetical, or series specific order § Include links to next page and back to previous or index page only § Use for pages that users need to read in order § Step by step learning § Presentations

Random Access or Webbed Structure § Allows users to jump to any page on the web site § Use for sites with a few inter-related pages § The order of the viewing doesn’t matter § Must be consistent or user will get confused § Use navigation bar or menu on all pages

Hierarchical § Looks like a family tree with parents and children or like a chain of command § Use to organize large amounts of information with categories and subcategories § Best way to organize complex bodies of information