Web Site Elements Keyword Maps Diego Albanese diegoalbane

Web Site Elements Keyword, Maps Diego Albanese @diegoalbane

Solid navigation Your homepage (or landing page) should be able to quickly guide your (potential) customer to the information they are looking for. Your landing pages need to focus on the customer viewpoint, needs and desire of knoledge/travel. Remember, your website is really NOT all about you or your company. It is about showcasing your destination/experience and services in a manner that resonates with your audiences. Your landing page should be clean and simple. Don't let customers get distracted by untidy visuals. Create easy-to-scan texts (headings, highlights, bullet points, pictures, easy to read fonts) so that they can easily find what they need.

Build trust Design is the main reason why people don't trust certain websites. We are a visual species and everything we see has an impact on our emotions, decisions and perception. If you find your website could use a boost in trust from visitors, there a few things you can do: Avoid cheap looking or low quality photography Include links to other partners (also for link building) Showcase your social media followers (and reviews/experiences) Display logos of authorities

Clear Call To Action (one or more) What is a call to action? A call to action is a combination of words that invite the viewer to take an immediate action. In our website could be: "Discover More", "Click Here", "Book Now", "Subscrive", etc. . . It can also be an invitation to deepen a service that you want make in evidence.

Proper Layout How do you find yourself reading pages on a website? Most internet users look at pages in an F-shaped pattern. Horizontally designed sited encourage a Z-shaped reading pattern. Because site visitors like to skim through subheads, bullet points and they only concentrate on the first two paragraphs, focus your website design with these areas in mind.

Good SEO Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO is the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. Your pages must be searchable by the search engine! TOOLS: - pages online: search on google “site: www…. ” - ex. “site: www. visitfayoum. org“ - keywords: Ad. Words Key. Planner, Ubersuggest, Answer. The. Public

Fast Load Time When it comes to building traffic and keeping visitors on your page, load time plays a primary role. According to Google Analytics, 40% of Web users leave pages that take more than three seconds to load. On average, websites take about 2 seconds to load, but less than one second is optimal to see a big increase in traffic. TOOLS: https: //developers. google. com/speed/pagespeed/insights/

Mobile Friendly We live in a mobile age. You can barely have dinner with friends and family without some of us constantly checking out our mobile phone. Imagine this: a friend sends you a link via text message or email and when you try to open that link on our mobile device, you are presented with unorganized garbage. This will kill any chance the company has to convert you into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired. TOOLS: https: //search. google. com/test/mobile-friendly

GENERAL MONITORING OVERVIEW TOOLS: https: //metricspot. com/app/ SITE WEB ANALYTICS TOOLS: https: //analytics. google. com/analytics/web/ GOOGLE MY BUSINESS TOOLS: https: //www. google. com/business/ GOOGLE DRIVE CALENDAR TOOLS: https: //calendar. google. com GOOGLE DIGITAL TRAINING TOOLS: https: //learndigital. withgoogle. com/digitaltraining

BEST PRACTICE WEBSITE https: //www. visittrentino. info/en https: //www. lakecomo. is/ http: //turismo. comunecervia. it/en? set_language=en MAPS http: //maplake. como. it/en/

Do we need a new site? Which site map? What content (related to itineraries/touristic resources. . . and keywords)?