Web Site Design Authored By Steve Krug Presented

Web Site Design Authored By Steve Krug Presented by Dr. Jin Yang Law of Usability

About the Author n Steve Krug (consultant) n Review Web Sites and Write a Usability Report Think of web sites and what people in charge n Common sense mostly but ……… n 12/8/2020 Law of Usability 2

Necessary to learn? n If something is hard to use, I just don’t use it as much. 12/8/2020 Law of Usability 3

First Law of Usability n n n Don’t make me think Self-evident, obvious, selfexplanatory Speak user’s language 12/8/2020 Law of Usability 4

Things that make us think n n n Names (unfamiliar technical terms, company specific names, marketinduced names) Links and buttons (clickability is not so obvious) Search function 12/8/2020 Law of Usability 5

Remember Make your page self-evident n At least make it self-explanatory n 12/8/2020 Law of Usability 6

The gap between n Site creators versus users Pore over versus glance at n Great literature/product brochure versus billboard n Read, read from first line to bottom line versus look around for thing interesting and clickable n 12/8/2020 Law of Usability 7

Fact of Life #1 n We don’t read pages. We scan them. 12/8/2020 Law of Usability 8

Fact of Life #2 n n We don’t make optimal choices. We satisfice. Users don’t make the best choice, they make the first reasonable option 12/8/2020 Law of Usability 9

Fact of Life #3 n We don’t figure out how things work. We muddle through. n If we find something that works, we stick to it. 12/8/2020 Law of Usability 10