WEB SEARCH STATISTICS Identifying and Satisfying User Needs
WEB SEARCH STATISTICS Identifying and Satisfying User Needs Ilka Willand Head of Online Editorial Team, Destatis
Agenda 1. What do we want? 2. How do we achieve what we want? 3. Conclusion © Statistisches Bundesamt | Ilka Willand
Agenda 1. What do we want? 2. How do we achieve what we want? 3. Conclusion © Statistisches Bundesamt | Ilka Willand
What do we all want? Quality criteria for websites timeliness relevance accessibility (finding and understanding) © Statistisches Bundesamt | Ilka Willand satisfied users
How do we achieve what we want? © Statistisches Bundesamt | Ilka Willand
Agenda 1. What do we want? 2. How do we achieve what we want? Examples: refugees and health 3. Conclusion © Statistisches Bundesamt | Ilka Willand
© Statistisches Bundesamt | Ilka Willand
Log file based search statistics – answer the following questions Which search terms user enter most frequently? On which page of the website do they enter certain search terms? At what time was a search started? How does the number of search queries for certain terms change over time? © Statistisches Bundesamt | Ilka Willand
Refugees
Refugees: search terms (complete website) August 2014 Position Term August 2015 Position 4 Term refugees 12 migration background 20 migration 13 asylum 49 foreigner 14 asylum seeker 63 migrant 16 migration 78 immigration 19 migration background 188 asylum seeker 51 immigration 209 asylum 72 foreigner 331 refugees 75 migrant © Statistisches Bundesamt | Ilka Willand
Refugees: search terms over time Search terms (complete website) 2500 2000 1500 1000 special page published 500 FAQ published O ct. N o D v. ec. 1 Ja 5 n 16 Fe b M. ar ch Ap ril M ay Ju ne Ju ly Au g. Se O p. ct. 1 6 p. Se Au g 1 5 0 © Statistisches Bundesamt | Ilka Willand
Web search statistics: Special page refugees (January to July 2016) § page views per month: 15 200 § queries per page view: 0. 6/100 (<1%) § queries per page view complete website: 2/100 (2%) © Statistisches Bundesamt | Ilka Willand
What do we all want? Quality criteria for websites timeliness relevance accessibility (finding and understanding) © Statistisches Bundesamt | Ilka Willand satisfied users
Health © Statistisches Bundesamt | Ilka Willand
© Statistisches Bundesamt | Ilka Willand
Health: top 20 search terms 2015 Position Term Occurrence 1 suicide 456 11 overweight 144 2 dementia 417 12 births 138 3 alcohol 285 13 life expectancy 130 4 diabetes 190 14 drugs 120 5 stroke 180 15 causes of death 114 6 cancer 180 16 burnout 111 7 measles 172 17 mental illnesses 107 8 smoke 165 18 sports 105 9 depression 162 19 nutrition 101 obesity 153 20 health insurance coverage 10 © Statistisches Bundesamt | Ilka Willand 99
Health: top 20 search terms 2015 Position Term Occurrence 1 suicide 456 11 overweight 144 2 dementia 417 12 births 138 3 alcohol 285 13 life expectancy 130 4 diabetes 190 14 drugs 120 5 stroke 180 15 causes of death 114 6 cancer 180 16 burnout 111 7 measles 172 17 mental illnesses 107 8 smoke 165 18 sports 105 9 depression 162 19 nutrition 101 obesity 153 20 health insurance coverage 10 © Statistisches Bundesamt | Ilka Willand 99
© Statistisches Bundesamt | Ilka Willand
What do we all want? Quality criteria for websites timeliness relevance accessibility (finding and understanding) © Statistisches Bundesamt | Ilka Willand satisfied users
Agenda 1. What do we want? 2. How do we achieve what we want? 3. Conclusion © Statistisches Bundesamt | Ilka Willand
How do we achieve what we want? © Statistisches Bundesamt | Ilka Willand
What do we all want? Quality criteria for websites timeliness relevance accessibility (finding and understanding) © Statistisches Bundesamt | Ilka Willand satisfied users
Copyright Pictures Slide 5, 23: © Dilbert. com Slide 8: © kiono – Fotolia. com © shutterstock. com – ALEXANDER LEONOV Slide 14: © kiono – Fotolia. com © Mike Watson Images Ltd/Medical Matters © Statistisches Bundesamt | Ilka Willand
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