Web Commerce Definition Benefits Impacts Other Types of

Web Commerce Definition Benefits Impacts Other Types of Electronic Commerce 1

Web Commerce Use the international network communication capability of the Internet for marketing and selling products and service 2

Benefits - I • • Total automation Cost efficiency Improved customer relations Global reach for company of different size Market analysis and target marketing Virtual organization Direct Selling and Buying 3

Benefits - II • Offering Customized Products • On-line catalogs 4

Total Automation • Integrated database to automate the business transaction, operation, and reporting systems • Real time from capturing order, processing order, shipping merchandise, controlling inventory, collecting payment, and generating reports • Free limited resources from routine transaction processing to decision making 5

Cost Efficiency • Customer – Time – Transportation – Lower price from electronically open market • Supplier – Process automation (less error, time) – Overhead (telephone, paper) 6

Improved Customer Relations • • On-line searching merchandise On-line answering question Up-to-date product information Electronic bulletin board for customer feedback • Quick merchandise delivery 7

Global Reach for Company of Different Size • Home page and embedded hypertext • Leveling the playing field in terms of size and location 8

Marketing Analysis and Target Marketing • Customer satisfaction of product and service • Marketability of new product and service • Characteristics of customer 9

Virtual Organization • No physical store • No geographical limitation • No time limitation 10

On-line Catalogs • Inexpensive • Easy to update • Multimedia capability 11

Direct Selling and Buying • No middleman • No inventory 12

Customized Products • Detailed parts information for viewing • On-line interactive technical discussion 13

Impacts • • Management team Process Security Social Legal Job market Health 14

Management Team • Innovative approach • Proactive approach • Opportunities of new information technology to achieve business goals 15

Process • Policies and procedures for the web commerce – Routine operations: monitoring, backup – Emergency situations: fire, power outage, and nature disasters • Test the currency and feasibility 16

Security • Policy and procedure • Method – Logical – Physical • Tool 17

Social Structure • Computer literacy group • Computer illiteracy group 18

Legal Jurisdiction • Between two states • Between two nations 19

• Job Market – Computer technology – Training program • Health – Consumer – Employee 20

Other • • • Electronic Data Interchange CD-ROMs Screen Phones Kiosks Web. TV 21