Web 2 0 The web and our customers

Web 2. 0 ’The web, and our customers, have moved on…. ’ Presentation to TWICT December 2007 Graham Jordan, TWICT Partnership Analyst

• There is a very good 5 minute You. Tube video here about web 2. 0 but you are either not connected to the internet or prevented from accessing You. Tube. • I found out how to embed it via google, and a You. Tube instructional video, which you’ll also not be able to access.

Web 2. 0 Content & Concepts • Value is in the content and how you use it • Users involved in embellishing content • Publish / recycle content • Enables people to be more independent of traditional web authors and those who would otherwise manipulate their content • Users choose what they get, how they get it, when they get it, where they get it • Users not organisations at the centre • Developers engaging with users in their own environment • Open standards • Think locally, act globally • Reuse, Repurpose, Recycle • Content and data in many places • A relationship where all inform eachother • Permission based activity • Read write and process via the ‘cloud’

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Aggregators – pulling content together • Applet / widget integration – My. Yahoo, Netvibes, Pageflakes, Facebook • Mash ups – pulled from multiple sources, published back to web – – – Moo Google Maps Chicago Crime Map Tube sms Train Locator • Software as a service

Use of Web 2. 0 • RSS update / news aggregators – RSS news / Jobs feeds – my. Yahoo – TWICT website • Wikis – Digi. TV • Blogs – Cheltenham Flood blog – BSF • Communities of Practice • – Facebook • Codeworks • North East IT Managers Forum • Digital challenge – Hex – Flash – Online communities Social Bookmarking – Del. icio. us • Image libraries – CISCO use a Flickr-type product for their corporate image bank • Media sharing – Podcasts / webcasts – You. Tube – Selective, focussed and a smaller audience – Govx • Social Networks • UK Government use • Webcasts • Virtual worlds – second life etc

Strengths & Weaknesses • • Agility Enhances the way we work Innovation / speed of iteration Speed of deployment Low thresholds Real time content Allows publishers to – Retain ownership of data – Benefit from developers adding value • Allows developers to – fail fast, learn quickly – create applications • Allows users to – Decide how to use applications – Access content from more locations (enables agile working) • • Not easy to define, ‘sell’ the concept Requires a mind set change and a leap of faith Perception Can blur professional and personal identities Immaturity of market Reliability (and reputation) Social engineering

Opportunities & Threats • • People are actively looking for information We can have a dialogue with users If we make information available other people could develop applications for it free of charge Business uses of concepts, tools, way of thinking Growth of systems services suppliers Many Web 2. 0 applications use 3 rd party managed processing power and storage Emerging business market and commercial grade SLAs • • • Challenges corporate way of thinking Small and faster will win over big and slow Information overload Employee access to web 2. 0 applications Greater risk of ‘class action’ law suits Powerless to stop 3 rd party developers or users using web 2. 0 Some applications that are free carry advertising we can’t control If we don't make information available other people will without our collaboration Reuse of our data out of context Seemingly innocent data can be aggregated to information than can be used for criminal or terrorist behaviour

History ’from Available through Accessible to Meaningful’

History Facebook i. Pod Napster Mosaic Browser BT Launches ADSL MP 3 standard Wikipedia Skype Firefox BBC website MSN Messenger ’from Available through Accessible to Meaningful

History Facebook i. Pod Napster Mosaic Browser BT Launches ADSL Today’s graduates started secondary school MP 3 standard Wikipedia Skype Firefox BBC website MSN Messenger ’from Available through Accessible to Meaningful

Current Trends • Moving from geeks in bedrooms to venturecapital funded teams – Capitalisation of added value • More standardisation – Microformats etc • Agile data storage and processing – Moving to commercial grade SLAs • Move to offline browser based applications • Aggregators / widgets within ‘eachothers’ products – Eg flikr in Facebook, Facebook in Netvibes – Meebo single view of multiple instant messenger accounts – User can use one page for their ‘online life’ = ‘social dashboard’? • Web 3. 0 is coming…. . – ‘Wisdom of crowds’ prevented from becoming ‘madness of mobs’ through adding ‘respect of experts’ – eg wikipedia etc.

Council 2. 0 • The Web 2. 0 philosophy – The whole is greater than the sum of the parts – Users should participate, not just consume, actively contributing, helping customise media and technology for their own purposes, as well as for their community • Similarities with Place Shaping and Community Engagement agenda…. . ?

Council 2. 0 • Building our own widgets • Reuse of public sector information – Licensing use of xml feeds, APIs – More attractive to re-users at Tyne and Wear or regional scale? • Fewer APIs to integrate • Eg roadworks information • Democratising our data • In-house mash-ups? • Thinking about the functionality that’s out there and how we could use it – – – Image banks Knowledge banks Communications Contact directories Systems services

nt e r l a diffes u t Vir hingience acaud e R ks Networ ow Who I kn News What I sa y Pub li d c sh on sul t An & D owle ocu dg me e nts re ts tac work e Wh Con Can we use Web 2. 0 tools to provide these functions? n Based on an idea by Fred Cavazza Interests What e as interesat rm e? ion Reputadtabout me sai What‘s Di ss heree u sc w d m an lk to w a Ho to t Cou il vi e Opi nc nio ws on… Kn I ent em uy cur I b Prond how at a Wh C Wh erti o f my can icate ide ce s nti rtify ty Are we concerned about users in Council Services by-passing ICT and using these without our knowledge?

Immediate Implications • All bad? • Security – A question of balance? • Are we looking at / working with Open. ID etc? • Sharepoint / Intranet development – Implications for those developing corporate dashboards? • Aggregators – The ultimate CRM for the customer? – eg Netvibes • Community Presences – Already on Facebook etc, developed by individuals • Council Content – Should we be developing widgets for netvibes, Facebook etc. ? • Collaboration? – Should we publish all our contacts lists on Linked. In? • New Web services development – Do we need to do it ourselves? • Reputation management – Who’s saying what about us? • Awareness of Web 2. 0 and semantic Web within ICT departments?