Web 2 0 Social media Forms channels and

Web 2. 0/ Social media Forms/ channels and their relevancy in library business communication/ promotion

Introduction • Tools or technologies and services to foster – Communication – Sharing – Collaboration – Participatory • Conversational web • Existed since 1970 s – Bulleting Board Services, Compu. Serve, prodigy, Usenet, Internet relay chat, e-mail discussion list

Introduction • Difference between now and then: – Reach and penetration is high – Adopted into everyday lives of a mainstream audience – Proliferation of user generated content and peer-topeer interaction – Nurture connection between people since they are • Well – designed • Browser based user interfaces • Easy, convenient and incredibly powerful – content moves faster and to many people

Difference: Web 1. 0 and 2. 0 • Web 1. 0 – – Reading (read-only Advertising Lectures Websites – – – Professionals Companies Owning Page views Directories (taxonomy) • Web 2. 0 – – – – – Reading and writing Word-of-mouth Conversations Web services/ applications (apps) Amateurs Communities Sharing Cost per click Tagging (folksonomy)

Social Media Forms/ Channels • Social bookmarking – Saving/ adding favorites online/ in ‘the cloud’ • Websites • Bibliographic information – books and articles – Classifying using tags/ keywords i. e. Tagging – Examples: • • • Del. icio. us www. delicious. com Ma. gnolia www. ma. gnolia. com Stumble. Upon www. stumbleupon. com Cite-U-Like www. citeulike. org Library. Thing www. librarything. com e. g. Oxford University’s Latin American Centre University http: //www. librarything. com/profile/LACLibrary. Oxford. Uni

Social Media Forms/ Channels – Marketing • To amplify exposure and traffic • An increase of perceived relevance and authority • Social media submission sites – Content in sound, text, video and other formats – Discussion on the content – Voting and ranking

Social Media Forms/ Channels • Social media submission sites – Examples: • Digg www. digg. com • Reddit www. reddit. com • Sphinn www. sphinn. com – Marketing • • Getting users’ interests What is hot on the sites – buzz To amplify exposure To increase traffic and online reputation

Social Media Forms/ Channels • Forum and discussion sites – Community discussion – Topic of their interest – Via -mail or online – Examples: • Yahoo Groups http: //groups. yahoo. com • Google Groups http: //groups. google. com • Jamii. Forums www. jamiiforums. com – Marketing • Getting closer to customers • Raising a profile • Nip bad things in the bud and targeted traffic

Social Media Forms/ Channels • Media sharing sites – Someone can make a content publicly available or restrict access – Sending content – Embedding/ integrate content in blog or website for others • To find it • Distribute it • Discuss it – Examples: • Flickr www. flickr. com; Picas Web Albums www. picasweb. google. com • You. Tube www. youtube. com; Y! Video www. yahoo. com • MSN Video Soapbox www. video. msn. com; Slideshare www. slideshare. com; Ustream www. ustream. com ecomobility http: //ecomobility. tv

Social Media Forms/ Channels • Reviews and ratings sites – Reviewing and rating • Companies • Products, services – Books, music, hotels, schools – Stand alone or integrated/ embedded into a broader site – Examples: • Epinions. com www. epinions. com, Reviewcentre. com www. reviewcentre. com, Louder. Voice www. loudervoice. com, Amazon www. amazon. com

Social Media Forms/ Channels • Reviews and ratings sites – Marketing • Advertising • Insight into what is good and bad • Finding out people’s thoughts • Social network sites – Build up of a group of friends – old and new – Sharing content – Communicating in a larger network of people easily and painlessly

Social Media Forms/ Channels • Social network sites – Choice of audience to deliver content – Examples: • Facebooks www. facebook. com, My. Spaces www. myspace. com, Bebos, Linked. In www. linkedin. com, Loughborough University Library, UK – Marketing • Advertising • Improving online exposure/ reputation • Nurture social evangelists

Social Media Forms/ Channels • Blogs (we. Blogs) – Medium of expression and communication • • • Reporting news Freeing frustrations Offering opinions Sharing vision and experience Unleashing creativity Waxing lyrical about passions – Reaching a global audience

Social Media Forms/ Channels • Blogs (we. Blogs) – Examples: • eldiscommunity http: //community. eldis. org/aidanddebt/. 59 bc 861 b/. 59 ebdf 03, Michuzi http: //www. issamichuzi. blogspot. com, Chemistry library, Imperial college London http: //libinfo. wordpress. com – Marketing • Potentially massive exposure • Consumer engagement – Free platforms are www. blogger. com, www. wordpress. com

Social Media Forms/ Channels • Podcasts – – – Series of digital media files – audio or video Distributed in chronological order Accessed directly or downloaded to a computer Created or subscribed to Generally this is online broadcasting Examples: • Podcast. com www. podcast. com, Podcast Alley www. podcastalley. com, Podomatic www. podomatic. com, Apple’s i. Tunes www. apple. com/itunes, the Economist on i. Phone and i. Pad www. economist. com – Marketing • Listening and learning • Do-It-Yourself (DIY)

Social Media Forms/ Channels • Micro-blogging – Short text post service – Short message with a maximum of 160 characters – Sharing content like photos – Examples: • Twitter www. twitter. com, Google acquired Jaiku www. jaiku. com, Pownce www. pownce. com, Law library, City University, London http: //twitter. com/lawbore

Social Media Forms/ Channels • Micro-blogging – Marketing • • • A finger on a digital media pulse Understand the influencers Communicate with customers Raising online profile Generating traffic – Micro-blogging also available on leading social networks like My. Space, Facebook and Linked. In through their status updates features.

Social Media Forms/ Channels • Wikis – Online collection of web pages – Perhaps ultimate vehicle for mass collaboration – Open for anyone to create, edit, discuss, comment, and contribute to – Created and policed by the community to ensure • Accuracy • No misleading information – Authoritative, accurate and up-to-date as community grows and information becomes available

Social Media Forms/ Channels • Wikis – Examples: • Wikipedia www. wikipedia. com, Google Docs, Ohio University Library (Guides to resources users can contribute) http: //www. library. ohiou. edu/subjects/bizwiki/index. php/Bi z_Wiki: About, Google sites https: //sites. google. com – Marketing • Building a strong collaborative community of advocates around your brand • Harness the wisdom of the crowd

Social Media Forms/ Channels • Mash-up – Aggregation or combination of content from one or more sources – New set of data or service not intended by original publishers – Examples: • Google maps, Programmable web www. programmableweb. com – Marketing • Adding value to a product or service • One stop shop

Social Media Forms/ Channels • RSS Feed (web feed)/ Atom – Rich site summary/ really simple syndication – Make content available on other sites or to individual via feed reader – Contain latest news stories, weather reports, press releases, radio and TV programmes – Examples: • REPOA library catalogue http: //repoasrv 02. repoa. or. tz/liberty 3 – Marketing • Improve visibility and accessibility of a product or service • Promotion (institution, product, service)

Social Media Forms/ Channels • Open source software – Computer software whose human-readable source code made available – Available under copyright license or a public domain – Users can use, change, and improve it – User can also redistribute it in a modified or unmodified form – Examples: • Joomla www. joomla. com – Marketing • Online visibility and reputation • Adding value to a product or service

Social Media Marketing • Goal – Stronger web presence – Increase of online visibility • Outcomes – – – – – More visitors on the web Building online reputation More incoming links More RSS subscribers More views of content on the content More references to an organisation, products and services More followers for someone’s account Better search engine optimisation and an improved Google ranking More genuine interaction with customers Increase of sales/ products and service usage

Group/ Individual practice • Register to the service of your choice • Explore all the functionalities • Perform any activity – Comment, vote, rate, post content – Create a blog, wiki – Download or listen or watch a podcast • Present what you have done