We will focus on four broad information areas

課程目標 § We will focus on four broad information areas : § Industry: such as industry conditions, market segmentation, global outlook, production and sale characteristics, analysis of competition, development strategy. § Products: such as product definition, market share, market size, market structure, marketing channels, patterns of supply and demand, product relations, product lifecycle, competitors, cost structure. 淡江大學資訊管理系侯永昌 4

課程目標 § Technology: such as current technology, technological relations, technology trends among new products, replacement technology, technology trends. § Companies: such as basic data, company development, history, performance, major investments, competitive advantages, business strategy, potential competitors. 淡江大學資訊管理系侯永昌 5