We needed a comprehensive yet uncomplicated plan for

“We needed a comprehensive yet uncomplicated plan for marketing our company and products” Surinder Singh TCSI Software, Inc. Alameda, CA

“We wanted a marketing program that was easy to afford and easy manage” Helen Chan Alliance Fiber Optic Products Sunnyvale, CA

“We wanted a program that was designed to meet our specific needs. ” Bruce Boyer Adastra Systems Hayward, CA

INTRODUCING: The Modular Marketing Approach For Start-ups Strategic marketing services for the early stage business

The Startup. Factory, LLC Modular Approach Benefits: • Enjoy a strong marketing foundation • Control costs with manageable set prices • Communicate across all media with a unified message • Add components easily to meet your growing needs • Predictable, cost-effective market entry

The Startup. Factory, LLC Modular Approach Core modules • Startup. PLAN™ • Startup. ID™ • Startup. PR™

Startup. Factory, LLC Strategic marketing services for the early stage business Plan module Startup. PLAN™ module components Internal & External Marketing and Brand Audit • Internal Marketing Discovery Phase • External Marketing Audit and Competitive Analysis • Predictive Modeling Brand Strategy Development • Product/service definitions • Identify and develop strategic branding options Tactical / Implementation Plan • Define promotional mix & set implementation time line Set price $4, 500

Startup. Factory, LLC Strategic marketing services for the early stage business ID module Startup. ID™ module components • Logo and corporate identity system • Tag line and/or slogan development • Mission statement • Business package (letter, envelope, cards, signage, etc. ) • CI usage guidelines (including corporate color palette, font selection, etc. ) • Key messaging and/or brand values document Set price $7, 500

Startup. Factory, LLC Strategic marketing services for the early stage business ID module Startup. PR™ module components • Trade and business media lists for your target market(s) • Compile editorial calendars and search for PR opportunities • Press and/or product releases (approximately two per month) • Distribution to targeted editors and thought leaders • Editorial liaison • Optional case studies, white papers, wire service, and more Set price $4, 000 (per month, for an initial engagement of four month

Startup. Factory, LLC Strategic marketing services for the early stage business Core Modules: The foundation of your marketing initiative With this foundation in place you will: ID module • Have a focused overview of products and prospects • Work toward well defined marketing goals and objectives • Enjoy a professional, enduring brand identity PLAN module PR module • Create buzz and build interest in the media • Communicate a unified message about product & company • Speak with one voice across the entire marketing mix

Startup. Factory, LLC Strategic marketing services for the early stage business Module Extentions: Add as your requirements grow ID With your “building blocks” in place you may add: • A wide variety of integrated communications tools • Each custom-designed for maximum synergy module PLAN Trade show Advert module PR Sales Mats module html email Web Direct mail More Data mgmt

Startup. Factory, LLC Strategic marketing services for the early stage business The Modular Marketing Approach For Start-ups ID module Benefits: • Enjoy a strong, lasting foundation • Control costs with manageable set prices PLAN module PR module • Communicate across all media with a unified message • Add components easily to meet your growing needs • Predictable, cost-effective market entry Get a solid start in business for <$25 k. Core Module Programs are available for $6, 000 per month.

Strategic marketing services for the early stage business To find out more or to schedule a no-obligation review of your plans, products and prospects, contact us today. www. Startup. Factory. biz