We cherish every drink moment KARIM CHOUEIRI CEOCOFOUNDER

We cherish every drink moment KARIM CHOUEIRI CEO/CO-FOUNDER

CAPTURE EVERY BOTTLE Know: Who, Where, When, and What bottle was opened DIRECTLY INFLUENCE WHAT THEY OPEN NEXT

WECHEER INSIGHTS WECHEER BARTENDER APP Real-time market intelligence Turn bartenders into salesmen using WECHEER coins

Today: Single brewery model DISTRIBUTOR Delivers BREWERY Buys Smart Opener BAR MANAGER Gatekeeper BARTENDERS DISTRIBUTOR Set Campaigns BREWERY Buys Coins

The WECHEER platform improves bartender productivity by +30% helping bar owners to increase total sales & performance of their locations Without WECHEER 13 Bottles / Bartender / Day With CHEERCOIN Incentive 17 Bottles / Bartender / Day 25 20 1 5 10 5 0 1 7 1 3

· 4. 07 km -182 No Tr. : Jng L o n g , P h u o n g 13, Binh Than h, Ho Chi Minh , Vie tna m Ca Nuong 539 PVD · 4. 42 km 5 -11 Pha m Vcin Dong , Ph uo ng 1. 3, Binh Thanh, Ho Chi Minh, Vietnam - 0 Quan 85 • C 1 A "' • -5. 52 km 85 Le Duc Tho, Phuong 7. Go Vap , Ho Chi M i n h , Vie tn i'tm Beer Zone -5. 57 km 26 Le Duc Tho, Phuong 5, - • G o V a p , H o Chi M i n h , • Vietnam Oc Nho Sa 1 Gon Vong Xoay 1 Quan · 6. 22 km 95/3 Kha Van Can, Hicp Binh Chanh Thu Duc, Ho Chi Minh, Vietnum 202 Ta Hieu -7. 16 km 210 Nguyen Duy Trinh Q 2 7. 75 km 210 Nguyen Duy Trinh, Binh Trung Tuy. Q u a n 2, Ho Chi Min h , Viotnam Tron Vo 0 • 202 Ta Hieu, Phu Thanh Tan Phu, Ho Ch 1 Mmh, Vietn; : im ■ t 1 • · 5. 68 km 02 Duang So 20, Hiep Binh Chanh Thu Duc, Ho Chi Minh, Vietmim • • m n : : : c m m Joh n. Do e Johnnnn 0/09 f : : a Maria. Rosa _ -9. 31 km 18 D u o n g 2 7 0 , K C D N a m H o a , Quan 9, Ho Chi Minh, Vietnam 1007 -0 -5. 69 k m 1 0 0 5 N g u y 1 m Trai. P h u o n g 1'1, ■ Quan 5, Ho Chi Minh, Vie tnam 12: 00 Tuesday 11: 00 L-: , . , , crowdl. 'd More; c r o w d c d 1 1 13: 0 0 14: 0 0 15: 00 16: 00 -' u, _,

* Modeling is carried out with R-square. 80. SCOPE SCHEME RESULT Mexico City 80 Bartenders / 30 Bars 5 days Win 2 CHEERCOINS with BRAND X The campaign was able to significantly grow the brand & resulted with a halo effect on the total performance of the brand X portfolio INCREMENTAL VALUE (USD) CAMPAIGN ROI* *Based on a 75% Marginal Contribution estimation INCREMENTAL VOLUME (bottles) BARTENDER ENGAGEMENT BARTENDER PRODUCTIVITY (Total Bottles / Bartender) BRAND X MARKET SHARE CAMPAIGN SPENDING (USD) TOTAL BREWERY MARKET SHARE

DETECT NEW BRANDS BEFORE LAUNCH SCOPE BRAND Y LAUNCH EVOLUTION Vietnam Since 27 th of March BRAND Y CONSUMPTION AND DISTRIBUTION

010101 0011 0 01 i 100001100 100 Cl 10 0 0 110 0 01 BREWINC DATA ONE BOTTLE AT A T I M E - - - - - 0 1 c - 0110101111 0 01010 0 01100 0 10 0 010 0 110 01 0 0 110 0 010 10 1 110 10 0 01 0 10 10 110 1010 10 10 1 0 110 10 10 1 1010 110 01 - , 10 111110010 111 00 0011011011010101