WD40 in Russia Official Distributor in Russia Phoenix
WD-40 in Russia Official Distributor in Russia – Phoenix Universal
Regional warehouses and dealers Rostov Moscow St. Petersburg Samara Ekaterinburg Nizhny Novgorod Vladivostok Rostov Novosibirsk Perm Stavropol Krasnodar Ufa Krasnoyarsk Blagoveshensk Ishevszk Omsk Yaroslavl Kazan Chelyabinsk Ryazan Saratov Tumen Voronezh Tver Kaluga Ijevsk Kemerovo Volgograd Irkutsk Novokuznetsk Murmansk Arkhangelsk
Sales Review YTD
WD-40 is in all biggest cities of Russia! At least 1 sub-distributor in 39 cities across Russia 1. Moscow ~ 10, 102 M population 23. Irkutsk ~ 0, 593 – dealer is changed 2. St. -Petersburg ~ 4, 669 3. Novosibirsk ~ 1, 426 4. Nigniy Novgorod ~1, 347 5. Ekaterinburg ~ 1, 293 6. Samara ~ 1, 158 7. Omsk ~ 1, 134 8. Kazan ~ 1, 105 9. Chelyabinsk ~ 1, 078 10. Rostov-on-Don ~ 1, 070 11. Ufa ~ 1, 042 12. Volgograd ~ 1, 013 13. Perm ~ 1, 000 14. Krasnoyarsk ~ 0, 912 15. Saratov ~ 0, 873 16. Voronezh ~ 0, 849 17. Tolyatti ~ 0, 702 18. Krasnodar ~ 0, 645 19. Ulyanovsk ~ 0, 635 20. Ijevsk ~ 0, 632 24. Vladivostok ~ 0, 592 – two dealers 21. Yaroslavl ~ 0, 613 22. Barnaul ~ 0, 603 (2006) 25. Khabarovsk ~ 0, 583 (2006) 26. Orenburg ~ 0, 548 27. Ryazan ~ 0, 522 28. Tumen ~ 0, 510 (2006) 29. Astrakhan ~ 0, 507 30. Kemerovo ~ 0, 485 31. Kirov ~ 0, 457 32. Tver ~ 0, 409 33. Arkhangelsk ~ 0, 356 34. Stavropol ~ 0, 355 35. Murmansk ~ 0, 337 36. Belgorod ~ 0, 336 (2006) 37. Kaluga ~ 0, 335 38. Orel ~ 0, 334 (2006) 39. Tambov ~ 0, 294 (2006) 40. Vologda ~ 0, 292 (2006) 41. Severodvonsk ~ 0, 201
Sales Review
Sales History (2000 – 2006 f. y. ) 35% 36% 31% 25% 32% 17%
Sales by size 63% 29% 0% 55% 58% 17% 100% 27% 45% 35% 22% 36% 33% 93% 27% 44% 76% 7% 40% 17%
Detailed sales by cans in 2005 and 2006 f. y.
Top 10 customers 2006 f. y.
Expansion in regions in 2006
Sales structure and our plans
Our plans in 2005:
Regional expansion 2005 Introduce distributor salesmen on 2% commission basis
Our plans in 2007: Salesmen on percentage base (2%): - Penza (0, 518) - $ - Khabarovsk (0, 583) - $ - Chita (0, 318) - $ Total monthly expense: $300
Automotive Markets - Moscow – 6 - St. Petersburg – 2 - Regions – 64 COVERED
WD-40 is in all Key Accounts in Moscow: Super/hyper markets which stock Automotive/Hardware: 1. Metro C&C (total - 14) Moscow - 6 St. -Petersburg – 2 Yaroslavl’ – 1 Kazan’ – 1 Samara – 1 Rostov – 1 Krasnodar – 1 Volgograd – 1 1. 2. 3. 4. 5. 6. Covered Auchan (6) OBI (2) Ramstore (21) Mosmart (2) Perekrestok (4 - hypermarkets) Marktkauf (1) 6% per pallet – delivery to the regions
Hardware
- Slides: 17