WATERSIDE FARM LEISURE CENTRE By 50141018 My Idea

WATERSIDE FARM LEISURE CENTRE By 50141018

My Idea Concept: Creating a profitable advert for Waterside Farm Leisure centre. Be informative but entertaining at the same time. Be engaging for old and young alike.

What it has to offer!

The current market has a stereotype for creating leisure centre adverts. There are very set ways in which the adverts are presented. 1. Music 2. Visuals 3. Transitions 4. Narration 5. Simplistic

Secret Formula These adverts don’t have to be too long in duration, simple colourful visuals and small snippets of information are all that is needed.

Zeitgeist Defined : “the spirit of the time; general trend of thought or feeling characteristic of a particular period of time. ”

My Product. • My Product will contain a comedic element, the format of a comedy usually follows: 1. Situation/Problem 2. Resolution 3. Slogan/catchphrase

Characters • Set in a leisure centre we would need to input the general characters you see in the leisure centre:

Release Strategy • Plan to release before the Summer season. • #Start 2 Day #CPLeisure

Target Audience • People Between the ages of 20 -50 • People aiming get to Active

Marketing and Distributing • Castle Point Leisure has their very own Marketing Manager. • Distribute Pens, sweat bands with leisure centre social media on them. • TV’s surrounding the centre plays advert every 15 minutes

Product Viability • Society is trying get fitter and healthier and finding the right centre with facilities that suits all can be pricey, My product has plenty of potential as memberships have risen dramatically since its refurbishment in 2013, in the short term just airing this advert on local televisions and social media will hopefully thought provoke those whom feel they need to get fit but haven’t quite pushed themselves. In the long term customers who join will see results and see they live a happier, healthier lifestyle.

ANY QUESTIONS?