Washington Wine Association Were for Washington Were for
- Slides: 12
Washington Wine Association We’re for Washington
We’re for Washington Located in Seattle Washington, the Washington Wine Association was created in the mindset to increase Washington’s wine industry and propel the state further into the global wine market.
Washington Wine Association aims to: • Create lasting relationships with clients and our target market • Develop strategic and modern tactics to promote Washington Wines • Use tactics like social media, events, benefits and seminars to educate the public about our business. • Create a business that is organized, efficient and caters to both small and large wineries equally.
ZURICH, SWITZERLAND WHY ZURICH? • • • No barriers for importing High tourist traffic • Business • Skiing • Sightseeing Stable economy • Not part of EU Banking capitol of world • Wealthy country Lack of new world wines • Lack of Chardonnay and Cabernet Sauvignon
Product Line & Pricing : Selected Wineries • Kestrel • Dunham • L’ Ecole No. 41 • Efeste
Wines Kestrel Lady in Red Old Vine Cabernet Sauvignon Old Vine Chardonnay L’Ecole No. 41 Cabernet Sauvignon Semillon Chardonnay Dunham Baby Bear Syrah Three Legged Dog Pursued By Bear Cabernet Sauvignon Efeste Big Papa Cabernet Sauvignon Jolie Bouche Syrah Lola Chardonnay 200 Cases 150 Cases
Future Expansion • WAWine looks to expand to Geneva, the second largest city in Switzerland. • make a connection with an importer for 400 wines. • Increase case shipment to Zurich by 5% by 2014
Supply Capabilities (yearly) Dunham Cellars 20, 000 cases Efeste 6, 500 cases Kestrel Vintners 35, 000 cases L’Ecole No. 41 35, 000 cases
Product Bundling Seabear companies’ smoked salmon • One package (6 oz. at $19. 99) per case • Long lasting food product that ships well • Not readily available in Switzerland • Comes from Anacortes, Washington • Ties well with imagery of Washington and helps the Washington community. Smoked Wild Alaskan King Salmon $19. 99 – 6 oz.
Transportation TRANSO WINE • Transo Wine works internationally with refrigerated containers through air, train, truck and sea shipping • Ships food items • Specializes in the shipment of wine and operates in all major European countries including Switzerland. • Uses AMS which improves control of information and the timely loading of containers at ports of origin • ISO 9001 & V 200 0 certifications • Understands and abides by U. S. government shipping regulations
Support • WAWine will include: o testimonials o award and point information WAWine will invite wine educators, masters of wine, sommeliers, retailers, writers and importers from Switzerland to participate in a wine tasting that will aim to educate the Swiss public about Washington Wines.
Questions? Mackenzie, Allison, Jared, Yui
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