WARMUP What is the cereal box advertising What

WARM-UP What is the cereal box advertising? What are some other messages you get from looking at this? Do you think these messages are correct? 1/24/10

MEDIA LITERACY IMPLICIT AND EXPLICIT MESSAGES 1/24/10 Click to edit Master subtitle style

IMPLICIT AND EXPLICIT MESSAGES We see implicit and explicit messages on a daily basis in the media we watch, listen to, and read. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES Implicit and explicit messages are used in commercials, songs, newspapers, television shows, web sites, brochures, magazines, product labels/packaging, political cartoons, etc. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES Implicit and explicit messages are techniques used in various forms of media to influence and inform the audience. 1/24/10

EXPLICIT MESSAGES Explicit messages are obvious, clear, specific, and detailed. Explicit messages leave little room for interpretation. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages in the Nike ad? Remember explicit messages are obvious messages. 1/24/10

IMPLICIT MESSAGES Implicit messages are hidden messages. Implicit messages are not so obvious, they are inferred. This means the media uses visuals, settings, body language, colors, etc. to communicate meaning rather than just saying what they mean. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the implicit messages in the Nike ad? Remember implicit messages are hidden messages. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES Different people can find different messages in the text. Someone that grew up in a different part of the world, with a different culture, will find different meanings in the text. Someone who lives on the very same street as you, might still find different 1/24/10 meanings in the text.

IMPLICIT AND EXPLICIT MESSAGES We have the ability to see these messages (both explicit and implicit). We also have the power to agree or disagree them. 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages in the milk ad? What are the implicit messages in the milk ad? 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages in the magazine ad? What are the implicit messages in the magazine ad? 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages on the website? What are the implicit messages on the website? 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages in the political cartoon? What are the implicit messages in the political cartoon? What do you think the author believes? What was he trying to say? 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages in the online pop-up ad? What are the implicit messages in the online pop-up ad? 1/24/10

IMPLICIT AND EXPLICIT MESSAGES What are the explicit messages on the Ipod box? What are the implicit messages on the Ipod Box? 1/24/10

TRY THESE !! What are the explicit messages? What are the implicit messages? 1/24/10

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REVIEW Remember that every media text has explicit and implicit meanings. The creator may not intend to say certain messages, but they are there. The meanings might be different for each individual, depending on their previous life experiences. Keep this in mind when watching or creating media. 1/24/10