Warmup What are some advertisements that youve seen

Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective persuasive techniques when trying to get someone to do or buy something? Name and explain three.

PROPAGANDA

Propaganda techniques used to influence opinions, emotions, attitudes or behavior

Bandwagon Technique Everyone is doing it, so you should too.

Testimonial connect a famous or respectable person with a product or item.

Name Calling or Stereotyping

Plain Folks • Makes the leaders look like plain folks (mom and pop style). • A convincing method to show they are just common people.

Transfer • Feelings (good or bad) are transferred to something else. • Transfer tries to make you view something in the same way as they view something else. Ex: In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

Glittering Generalities use of virtue words the opposite of name calling links a person, or idea, to a positive symbol Examples: democracy, patriotism, family

Fear plays on deep-seated fears warns the audience that disaster will result if they do not follow a particular course of action. Example: an insurance company pamphlet includes pictures of houses destroyed floods, followed up by details about homeowners’ insurance.

Bad Logic an illogical message is not necessarily propagandistic; it can be just a logical mistake it is propaganda if logic is manipulated deliberately to promote a cause. Example: Senator X wants to regulate the power industry. All Communist governments regulate their power industries. Senator X is a Communist.

What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial

C. Testimonial

What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C.

What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Testimonial

What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling