WARMUP Turn in your 3 rd party candidate

WARM-UP Turn in your 3 rd party candidate homework ORGANIZE YOUR NOTEBOOK *Study Guide * Checkpoint * Today’s warm-up/ Propaganda HW �Brainstorm Why do political parties campaign so hard to get their candidate elected?

DAILY OBJECTIVES 1. What are the 4 roles the media plays in elections? 2. How can citizens make informed choices in elections?

The Political Process with… THE ROLE OF THE MEDIA IN CAMPAIGNS AND ELECTIONS

Movie Time! � Safari Montage “The Political Process”

Where does the public get information about the campaigns, candidates and issues? MASS MEDIA And social media

What does the Mass Media do during Elections?

Viewpoints of the candidates are broadcasted � CE. 5 c Example- debates

Identify candidates Republicans Example- advertise who is running CE. 5 c Democrats

Emphasize selected issues � CE. 5 c Example- report on important topics

Write and publish op-ed political editorials pieces cartoons Example- to show opinions CE. 5 c

Just like voters and political parties, the media plays an important role in the political process. CE. 5 c

Can you always trust the mass media? Why or why not?

Why should you read information about candidates and issues carefully? Information in print and other media help you stay informed so that you can vote wisely. However, you must read carefully to separate facts from opinions. Much of the literature comes from political parties and other groups that have an interest in persuading you to vote a certain way.

Fact or Not? Write an “F” in front of the items that contain mostly facts about a political candidate. _____ Newspaper article _____ Editorial column _____ Segment on the news about a candidate _____ Political cartoon _____ Op-ed piece about the candidate _____ Television commercial paid for by the candidate

YOUR CHALLENGE in deciding who to vote for � The mass media � Then try to sway can choose certain your opinion to candidates, their viewpoint issues, or opinions � So, citizens must make informed choices in elections � You must use strategies to evaluate campaign speeches, literature & advertisements for accuracy

Question? � How can citizens make informed choices in elections?

CITIZENS CAN USE 4 STRATEGIES TO EVALUATE CAMPAIGN SPEECHES, ADVERTISEMENTS AND LITERATURE FOR ACCURACY TO DECIDE WHICH SIDE TO TAKE

Separate fact from opinion Example. Can it be proven? CE. 5 c

Identify propaganda Propaganda- information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. Example- Is the information playing on your emotions? CE. 5 c

Detect bias Example- Is the source only showing one side? CE. 5 c

Evaluate sources Example- Is the source reliable? CE. 5 c

Election 2000 Click the Speaker button to replay the audio.

So what? What is important to understand about this? CE. 5 c

Candidates for political office generally do a great deal of advertising. Which of the following is NOT a reason for candidates to advertise? a. accurately show their position on issues b. seek campaign donations c. influence voters d. become wealthy CE. 5 c

D CE. 5 c

Which of the following can have the most impact on a political election? a. the church b. the mass media c. political action committees d. campaign speeches CE. 5 c

B CE. 5 c

To evaluate advertisements accurately, people must… a. use the scientific method. b. separate fact from opinion. c. read the newspaper every day. d. watch many news programs. CE. 5 c

B CE. 5 c

Conclusion 1. What are the 4 roles the media plays in elections? 2. Identify the 4 ways citizens can make informed choices in elections?

Remaining class time 1. Get back the “Political Party” quiz. � BY YOURSELF make corrections � Look at your notes � Highlight the correct answer on questions you got wrong � ½ point back 2. Complete the homework on “Propaganda” 3. YOU MUST WATCH THE DEBATE AND COMPLETE THE WORKSHEET AS WELL

Warm-up How is the media used in campaigns? The media has many roles in campaigns. It is used to (VIEW) viewpoints broadcast, identify the candidates, emphasize issues and write and publish opinion pieces (Perfect essay- give an example of each role) Remember the HW you (next left hand page) owe me Why is it important for citizens to evaluate the media to make informed choices? Citizens should not believe everything they see or hear in the media. They should evaluate the media for accuracy …by (SIDE) separating fact from opinion, identify propaganda, detect bias and evaluate the source. (Perfect essay- give an example of each role)

Can the media be trusted? � Don’t believe BEWARE OF everything you hear or see. Learn how to analyze and evaluate information in campaign speeches, literature and advertisements. PROPAGANDA

Propaganda 1. What is propaganda? 2. Where do you see it?

Endorsements (testimonials) Definition Support from wellknown people for a product or candidate Examples § Celebrities § Athletes § Popular people

Stacked Cards Definition Showing only one side of an issue Examples § Numbers § Smiling § Meaningless

Name-calling (mudslinging) Definition Attacking an opponent Examples § Negative § “attack”ads

Symbolism Definition Popular symbols to appeal to the public Examples § Patriotic § Emotional (babies)

Just Plain Folk Definition Appeal to the average voter Examples § Uses everyday people § Quick, easy message

Bandwagon Definition Convince people that everyone agrees therefore you should join Examples § Popular beliefs § Popular figures

Other interesting commercials � Johnson 1964 � Kennedy 1960 � Bush Olympics � I Like Ike

Media and Campaigns � The media plays an important role in the POLITICAL PROCESS by: �Focusing attention on selected ISSUES

Campaigns and Propaganda Activity 1. 2. 3. 4. 5. Select a folder with campaign ads and collect the Analysis worksheet. Complete the activity with your partner. Put the letter or number of the folder on your worksheet. Return the folder and put the worksheet in your bin. Collect the Campaign Cost worksheet and begin working on it. It is homework that is graded. Work with your 12: 00 partner

WARM-UP Which media sources do 65 year olds use the least ? 2. Which media source is the most consistently used? 3. What trend do you predict happening? 1.