WAP Sabrina Chan WAP Hottest area in Telecommunication

WAP • Sabrina Chan

WAP • • • Hottest area in Telecommunication Business? -Wireless Telecommunication Over 300 million mobile phone users worldwide, according to Nokia Corp. Result- Wireless Application Protocol (WAP)

WAP • WAP is a worldwide standard for providing Internet Communication and advanced telephony services for wireless devices. • Developed by WAP Forum • Over 100 member companies

WAP • Advantage- optimizes current Internet standard for wireless uses. • Accept widely in the industry • Future? • Lots of business opportunities.

WAP-Capable Mobile Telephones Source: Micrologic Research

Strategic Alliances • Users of browser-enabled mobile phones will increase from; > Year 2000 - 1. 1 million > Year 2003 – 79. 4 million Source: Jupiter Communications • Estimate digital wireless-phone subscribers; > Year 1998 – 220 million worldwide > Year 2002 – 1 billion worldwide • Estimate Internet users; >Year 1998 – 150 million > Year 2002 - >500 million Source: Yankee Group

WAP

Strategic Alliance • Formal and mutually agreed-upon between companies • Partners pool, exchange and/or integrate selected business resources • Not how long it can last rather the value that each partner receives

Why Strategic Alliance? • Play important role in the future • Competing on a number of fronts; > Operating Systems > Internet access and solutions that will wirelessly integrate different devices > Form ing alliance from fear of losing out

Various Alliances • Symbian • The WAP (Wireless application protocol) Forum • Motorola – Cisco alliance • Microsoft – BT alliance, Wireless. Knowledge – Qualcomm • Bluetooth • SWAP

Strategic Alliance source: www. ovum. com

Ericsson & Microsoft • 8 th December, 1999 • HQ in Sweden • Ericsson owning the majority of the shares

Ericsson & Microsoft • Develop applications for mobile devices • Ericsson will provide WAP format • Adopting Microsoft Mobile Explorer for Internet phones

Ericsson & Microsoft • Main Feature • Emerging standards for third generation (3 G) mobile networks –GPRS • Create a powerful client protocol WAP/XML • Bluetooth

WAP

Ericsson & Microsoft • • Value Added Services Email alerts for hotmail accounts MSNBC News, score results, weather Sidewalk Events & Entertainments