WANDA GROUP Wanda Group is a Chinese multinational

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WANDA GROUP Wanda Group is a Chinese multinational conglomerate corporation. The world’s biggest private

WANDA GROUP Wanda Group is a Chinese multinational conglomerate corporation. The world’s biggest private property developer and owner. There are 133 Wanda plazas in China The assets are 6340 billion Yuan, the profits are 2901 billion Yuan in 2015 There industries include culture industry, commercial estate, hotels, real estate and department stores.

MARKET ANALYSIS Wanda Theme Park Disney Theme Park

MARKET ANALYSIS Wanda Theme Park Disney Theme Park

MARKET ANALYSIS Nan Chang Wanda Theme Park 220 Yuan each person. Disney Theme Park

MARKET ANALYSIS Nan Chang Wanda Theme Park 220 Yuan each person. Disney Theme Park 280 Yuan for kids, 370 for adult. Food Price Nan Chang Wanda Theme park high quality and low price, every unit about 88 Disney Theme Park the food is less quantity, and every unit at least 200 Recreational facilities Wanda Theme park are same area with Disney Theme park, but recreational facilities is more than Disney Theme park 1 time. Wanda has the biggest aquarium in the world

MARKETING SURVEY Column 1 According to this survey, we know almost 1980 s to

MARKETING SURVEY Column 1 According to this survey, we know almost 1980 s to 1995 s Chinese people know this company. 1970 s 1980 s 1995 s 2000 s

HOW DO THEY KNOW THIS COMPANY Column 1 We know a lot of people

HOW DO THEY KNOW THIS COMPANY Column 1 We know a lot of people to understanding this company by TV show, a little people know this company by charitable and other ways. TV ADV Charitable activities Other

THE VISITORS CHOOSE WANDA OR Column 1 DISNEY I found out information from internet

THE VISITORS CHOOSE WANDA OR Column 1 DISNEY I found out information from internet and do survey, 69% Chinese people choose Wanda group, and other 31% Chinese people choose Disney. DISNEY WANDA

BRAND FOCUS Wanda Group are the biggest and most powerful company in China, because

BRAND FOCUS Wanda Group are the biggest and most powerful company in China, because their industry involved tourism industry, culture industry, real estate, and sports. You can see their logo in every big cities in China. The Boss and son of Boss of Wanda are also very famous in entertainment, because they always have amazing speech in internet, it also is a way to increase their brand awareness. And they also have huge creativity, they are leading China culture industry, real estate and physical education.

Wanda commercial property Wanda culture Wanda luxury hotel Wanda tourism

Wanda commercial property Wanda culture Wanda luxury hotel Wanda tourism

BRAND CONCLUSION According to this survey, we know how Wanda group famous in China,

BRAND CONCLUSION According to this survey, we know how Wanda group famous in China, it is lead company in China, it has some status with Alibaba company. Wanda official website http: //www. wanda-group. com

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