WalMart Grocery PickUp Marketing Analysis Report Gabriele Fajardo

Wal-Mart Grocery Pick-Up Marketing Analysis Report Gabriele Fajardo, Jacob Gruen, Nickos Love, Elizabeth Smith

“Saving people money so they can live better. ” • Walmart’s mission statement • Sam Walton opened the first Wal-Mart in 1962 in Rogers, Arkansas • He wanted to sell more, for less

“To be the best retailer in the hearts and minds of consumers and employees. ” • Walmart’s vision statement • 260 million customers • 11, 500 stores in 28 countries

Gabriele Fajardo SWOT Analysis, Marketing Strategy and Major Stakeholders

Jacob Gruen Company’s Position and Social Responsibility, Marketing Procedures

Nickos Love Financial Assessment, Financial Report and Presentation

Elizabeth Smith Executive Summary, Analysis Compilation and Submit

Executive Summary • Focused on helping customers save money and live better • 50 years later, Wal-Mart Stores, Inc. is the largest retailer in the world • By 2016, revenue is $482. 1 billion

Executive Summary • Retail stores, Restaurants, Discount stores, Supermarkets • Warehouse Clubs, Apparel Stores, Sam’s Clubs • Supercenters, Neighborhood Markets, Walmart. com

Executive Summary • Committed to creating opportunities • Bringing value to customers and communities around the world • Walmart employs 2. 3 million associates worldwide 1. 5 in the U. S. alone.

Executive Summary • Introduction of Wal. Mart. com • New pickup and delivery service • Save time shopping online • Walmart. com/grocery, place your order, choose a timeslot • Load directly into your car or delivered to your front door

SWOT Analysis • Free pick-up, customer’s receive same store prices • Shopping time for customer’s are lowered • Thousands of options for the consumer

SWOT Analysis • Inconsistent online orders • When raw materials are delivered to the company • Online shopping reception

SWOT Analysis • Increased sales through new marketplace • Customer metrics can be monitored easily • Targeted marketing through new metrics

SWOT Analysis • Competitor delivery services, i. e. Publix or Amazon • Low work production during slow periods • Inability to process all orders during peak periods

Marketing Strategy • Target shoppers who view shopping as inconvenience • Appeals to modern millennials and young families • Helps busy mothers save time

Marketing Strategy • Helpful for customers with disabilities or house ridden • Fresh produce and perishable items available • Pick-up option is free

Major Stakeholders • All types of people, not just executives and company leaders • Customers, Employees, Suppliers, Community and Government Leaders, investors • Website inclusivity for Stakeholders

Major Stakeholders • Focus on how Walmart can help growth environmentally and socially • Environmental perspectives are climate, natural resources, waste, and animal welfare • Social perspectives are economic mobility, worker dignity in chains, food security, and community resilience

Social Responsibility • Impact on the environment, workers, and natural resources • In the mid 2000’s, Walmart committed to be more eco-friendly • Developed a sustainability program

Social Responsibility • Design new stores to be more energy efficient and produce fewer greenhouse gases • Solar panels in many stores, installed fuel-saving technologies in their vehicles • Four key initiatives for social responsibility

Social Responsibility 1. Promoting women’s economic empowerment 2. Local microloans and school nutrition programs 3. Reducing energy, plastic bag and landfill waste 4. Stakeholder engagement, promoting basic values, worker safety, corporate compliance and governance.

Marketing Procedures • Low prices • Procures products across the globe in large quantities • “Always low prices” and Everyday low prices”

Marketing Procedures • Easily accessible with over 11, 000 retail stores that are across 28 countries • Most Walmart’s are open 24 hours a day • All types of products including beauty, home cleaning products, toys, electronics and groceries • Social media campaigns and promotions

Financial Report • Net Sales grew 1. 9 percent in 2015 to $482, 229 million from $473, 076 in 2014 • Gross profit margins: 24. 3 percent in 2015 and 2014 and 24. 8 percent in 2013 • The Net income per common share: $4. 99 in 2015

Financial Report (Amount in millions, except per share and unit count data) 2015 2014 2013 2012 2011 Total Revenue $485, 651 $476, 294 $468, 651 $446, 509 $421, 395 % Change in total revenues (previous year) 2. 0% 1. 6% 5. 0% 6. 0% 3. 4% Net Sales $482, 229 $473, 076 $465, 604 $443, 416 $418, 500 % Change in net revenues (previous year) 1. 9% 1. 6% 5. 0% 6. 0% 3. 4% OPERATING RESULTS

Management Decisions • Walmart Grocery Pickup • New online service or application • Proven sustainability

Management Decisions • Mix of texting and email for quick responses • Utilizing the discussion board file exchange for large file sharing • Elizabeth as Team Lead: Strength is keeping objectives moving forward • Responsibility Matrix

Responsibility Matrix

Responsibility Matrix

Management Issues • Not getting quick responses from team • Agreed on form of communication • Not able to contact one team member till late in the project • Every member rose to the challenge and proved to be an asset to the team • Any misunderstandings came to quick resolutions • Continued communication

Works Cited http: //corporate. walmart. com/ http: //grocery. walmart. com/ http: //panmore. com/walmart-vision-mission-statement-intensive-generic-strategies http: //www. researchandmarkets. com/reports/552122/analysis_of_walmart_stores http: //s 2. q 4 cdn. com/056532643/files/doc_financials/2015/annual/2015 -annualreport. pdf