Wake Up And Smell The Coffee The rise

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Wake Up And Smell The Coffee The rise of digital media PRESENTED AT: SMELL

Wake Up And Smell The Coffee The rise of digital media PRESENTED AT: SMELL THE COFFEE CONFERENCE

Why Are We Here? To ‘Wake Up’ means: • To become roused from sleep

Why Are We Here? To ‘Wake Up’ means: • To become roused from sleep • To become roused from a tranquil or inactive • To become cognizant or aware of something • To remain awake for some purpose

THERE IS AN URGENT NEED FOR US TO BECOME AWARE OF WHERE THE WORLD

THERE IS AN URGENT NEED FOR US TO BECOME AWARE OF WHERE THE WORLD IS GOING, IN ORDER TO PROPERLY POSITION OURSELVES TO BENEFIT

What is digital media? • Different from analog media • Easier to control •

What is digital media? • Different from analog media • Easier to control • Can be copied without losing quality

PLATFORMS

PLATFORMS

Examples • Mobile phones • CDs • E-books • Internet • World Wide Web

Examples • Mobile phones • CDs • E-books • Internet • World Wide Web

A decade of connectivity in Nigeria • 1, 569, 050 lines in 2002 and

A decade of connectivity in Nigeria • 1, 569, 050 lines in 2002 and 1. 89 teledensity • 148, 495, 205 in July 2015 and 107. 67 teledensity 160000000 Connected GSM Lines 140000000 120000000 10000 80000000 60000000 40000000 20000000 0 2002 2015

Ever cheaper and more powerful phones

Ever cheaper and more powerful phones

The Telco Data Wars

The Telco Data Wars

The most mobile country in the world

The most mobile country in the world

Sharp increase in video consumption in a variety of formats • 6 seconds (Vine)

Sharp increase in video consumption in a variety of formats • 6 seconds (Vine) • 15 seconds (Instagram) • 30 seconds (Twitter) • Longer videos

And more channels for Sharing • This generation (and their parents) are now on

And more channels for Sharing • This generation (and their parents) are now on Whats. App (900 million users and counting) • BBM • Good old SMS

CONTENT

CONTENT

A few implications • A mobile, social world • Always connected for work and

A few implications • A mobile, social world • Always connected for work and play • Rise of e-commerce (Jumia, Konga) • The on-demand economy (Uber, food on demand, etc) • Audiences with a voracious (endless!) appetite for content

Where RED Stands A media company that is designed to build anything at all

Where RED Stands A media company that is designed to build anything at all and engage anything that exists using platforms it can find.

Ten jobs that did not exist ten years ago 1. Chief Listening Officer 2.

Ten jobs that did not exist ten years ago 1. Chief Listening Officer 2. Online Community Manager 3. SEO Specialist 4. Blogger 5. App designer 6. Chief Storyteller 7. Cloud Services Specialist 8. Big Data Analyst 9. Digital Marketing Specialist 10. User Interface/User Experience designer

The Future • Drone pilots (to monitor pipelines and cover news stories for instance)

The Future • Drone pilots (to monitor pipelines and cover news stories for instance) • How likely is it for your job to be done by a robot?

One last thing

One last thing

The illiterate of the 21 st century will not be those who cannot read

The illiterate of the 21 st century will not be those who cannot read and write. It will be those who cannot learn, unlearn and relearn. Alvin Toffler, Futurist

DXN COFFEE Wake Up To The Smell AndDXN COFFEE Wake Up To The Smell And
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Coffee Corner Sustainable Coffee Breaks Sustainability Moment CoffeeCoffee Corner Sustainable Coffee Breaks Sustainability Moment Coffee
Coffee Types Amaretto Coffee Caramel Iced Coffee CoconutCoffee Types Amaretto Coffee Caramel Iced Coffee Coconut
Coffee Corner Sustainable Coffee Breaks Sustainability Moment CoffeeCoffee Corner Sustainable Coffee Breaks Sustainability Moment Coffee
CHEMICAL SENSES SMELL AND TASTE OLFACTION SMELL andCHEMICAL SENSES SMELL AND TASTE OLFACTION SMELL and
Smell Taste Smell and taste are generally classifiedSmell Taste Smell and taste are generally classified
Chemosense Smell and Taste Smell sensed by chemoreceptorsChemosense Smell and Taste Smell sensed by chemoreceptors
Smell Management Mark 7 1423 Foul Smell EvilSmell Management Mark 7 1423 Foul Smell Evil
Special senses Vision Hearing Smell Taste Smell AnatomySpecial senses Vision Hearing Smell Taste Smell Anatomy
Smell Sensation By Dr Mohammed Shaat Introduction SmellSmell Sensation By Dr Mohammed Shaat Introduction Smell
Special senses Vision Hearing Smell Taste Smell AnatomySpecial senses Vision Hearing Smell Taste Smell Anatomy
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Smell Molecules 5 Smell Categories 1 Putrid describesSmell Molecules 5 Smell Categories 1 Putrid describes
Unit 1 38 smell How does it smellUnit 1 38 smell How does it smell
Can you smell a Revolution Can you smellCan you smell a Revolution Can you smell
WAKE UP AND SMELL THE VINEGAR A GUIDEWAKE UP AND SMELL THE VINEGAR A GUIDE
Wake up and smell the metrics Metrics DrivenWake up and smell the metrics Metrics Driven