Wahid e Load Malik Shahzad Muzaffar Malik Jawad

Wahid e. Load Malik Shahzad Muzaffar & Malik Jawad Muzaffar

What is Wahid e. Load • Wahid e. Load is SMS/Web based service for doing Easy. Load/U-Top Up of five major mobile operators of Pakistan. • Idea is very simple, we receive Easy Load requests via SMS/Web and automatically do eayload (after all the authentication and balance checking) using Easy Load Retailer SIMs • It is designed keeping in mind the current infrastructure of mobile operators/franchise system.

Wahid e. Load: Background • I, Malik Jawad MUZAFFAR resident of Islamabad, did my Bachelors of Computer Science in 2004 • Spend 2. 5 years in Computer(sell/purchase) business in Muzaffarabad (AK), which due to earthquake in Oct 2005 was destroyed • In 2006, two of my brothers, who are in easyload/PCO business, suggested me to join them • In late 2008, I came up with the idea of automating easyload process. • After discussion with my brother, Malik Shahzad MUZAFFAR, who is S/W engineer in CERN, Switzerland, we designed and developed a system which was able to automate the easyload requests of all major mobile operators of Pakistan.

Wahid e. Load: Background • After successful prototype of the system, two of my brothers, who are also in easyload/PCO business, showed their interest in it. • So in early 2009, SMS based easyload requests were integrated so that we all can send SMS to same system in order to do easyloads. • This attracted many other people of near by area.

Wahid e. Load: Background • SMS request was a big success. Many people, who wanted to earn a bit more, contacted us and asked if they can use the system too • In mid 2009, we expanded the service to limited part of Islamabad and now we have around 300 clients. • 90% of our clients are new (Dhoodh/Dadhi wala, Sabzi wala etc. ) ppl. , who just want to have extra income.

Wahid e. Load & Franchises • We have designed the system in a way that existing infrastructure of mobile operators’ franchises is not effected. • We work with local franchises and assure them that easyload purchased by them is actually been sold in their area. • This helped them controlling other franchises selling easyload in their area.

Current Easy. Load Infrastructure Franchise Mobilink DO 1 DO n Franchise Telenor Distribution Officer DO 1 Franchise Ufone/. . DO n DO 1 DO n Town 1 Town 2 Town m Town n Easy Load Retailers Mobile Users

Wahid e. Load Franchise Mobilink DO 1 DO n Franchise Telenor DO 1 DO n Franchise Ufone/. . DO 1 DO n Wahid e. Load (Retailer SIMs issued by DOs) Town 1 Easy. Load Retailers Town 2 Easy. Load Retailers Town n Easy. Load Retailers Wahide. Load Clients Mobile Users

How Wahid e. Load works Wahid e. Load Clients Web Server (under construction) SMS Receivers Request Processor & Authentication Servers Client to Franchise/DO Mapping Wahid e. Load Servers Mobilink DO 1 SIM DO n SIM Wahid e. Load Servers Telenor DO 1 SIM DO n SIM Wahid e. Load Servers Ufone/. . DO 1 SIM DO n SIM

Easy Load/U-Top up Process Existing Components Wahid e. Load 0. Easy Load Request 1. Easy Load Request 2 a. Easy Load Done 2 b. Easy Load Response Mobile Users Replaced by Wahid e. Load Servers Retailers/ Shops Mobile Companies Human Interaction No Human Interaction Wahid e. Load Server

Easy Load/U-Top up using Wahid e. Load Existing Components Wahid e. Load 0. Easy Load Request (2 a) 3 a. Easy Load Done Retailers/ Shops Easy Load Response (3 b) Mobile Users Replaced by Wahid e. Load Servers Human Interaction No Human Interaction 1. Wahid e. Load Request (SMS) 2 b. Wahid e. Load Response (SMS) Wahid e. Load Server 2 a. Easy Load Request Mobile Companies 3 b. Easy Load Notification

Benefits to Franchise/DOs • DOs sell Easy Load to us in bulk (on our Easy Load Retailer issued by DOs) • As we have proper mapping of shops and their responsible Franchises/DOs, so we guarantee that Easy Load Retailer SIMs of those Franchises are actually used to do the load for their area • This will avoid SIM of other Franchises being used in an area

Benefits to Retailer/Shops • Only need 1 mobile/SIM for doing Wahid e. Load • One unique way for generating Wahid e. Load requests i. e. simple SMS to our Wahid e. Load servers (we even provide J 2 ME application for doing it). • No need to have 5 mobile sets • No need to remember 5 pins/retailer IDs/USSD codes etc. • No need to purchase individual loads for different operators. • Their Wahid e. Load balance is valid for any operator e. g. if they have Rs. 5000 Wahid e. Load balance then they can use it for any operator • Their investment is not blocked in case of network or other problems in networks of one or more operators.

Benefits to Retailer/Shops • Easy Load for all 5 major operators are available to them • Most retailers keep load for 2 or max. 3 operators due to limited funds or DOs of other operators do not cover their area • No administration work for getting 5 Easy Load Retailer SIMs • They can even use their own personal SIM for sending Wahid e. Load requests.

Benefits to Retailer/Shops • We even provide software for sending SMS • One click to send SMS (Number and Amount is entered by mobile user) • Build-in all administration commands • Daily statistics • Automatic Balance updates • Load search/status checking Introduction of this Software attracts many. Easy Load Retailers from far areas showed their interests in it.

Benefits to Retailer/Shops • Our clients purchase Wahid e. Load @ 3. 0% for all operators but this 3. 0% is actually worth more. • One thing we learnt is that retailers can earn more if they rotate their investments frequently • Load purchased at 4% is less profitable if it takes 2 to 3 days to sell it out • As with Wahid e. Load clients can use their investments for any company, so actually they can earn 3. 0% daily • Although they have to pay for SMS (which is nearly free now a days, thanks to all these SMS bundle offers) but Wahid e. Load do give them daily bonus (depending on their requests) to cover the SMS cost.

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Malik Shahzad MUZAFFAR • Working as software engineer for last 15 years • 2002 -present: S/W engineer at CERN, Geneva, Switzerland • 1999 -2002: Guest Scientist/Software enginner at Fermilab, IL, USA • 1997 -99: Scientific Officer, CTC, Islamabad • 1996 -97: One year post graduate training program from CTC, Islamabad, in System Hardware and Software • 1994 -96: MSc Electronics from Quaid-e-Azam university, Islamabad • 1991 -93: BSc (Math, Physics) from Sir Syed college Rawalpindi Contact Info: Shahzad. Muzaffar@gmail. com http: //www. linkedin. com/pub/shahzad-muzaffar/15/3/a 69

Malik Jawad MUZAFFAR • Head of Wahid e. Connect/e. Load • 2009 -present: Providing Easy load/U Top-up via Wahid e. Load service in various areas of Islamabad and Kashmir • 2006 -08: Easy load retailer in Teramdi chok, Islamabad • BCS: Allama Iqbal Open University Contact Info: Jawad. Muzaffar@gmail. com