VUE Media Estate A Brand New Media First
VUE Media Estate A Brand New ‘Media First’ Opportunity
The OOH Destination & Audience Specialist We create engaging communication solutions in desirable consumer environments Retail Health & Fitness Active Family Youth Destination Malls Health Clubs Leisure Centres Cinema Shopping Centres Gyms Playcentres Schools & 6 th Forms
VUE An Oscar winning addition to your schedule
VUE The Chain • One of the top 3 Cinema operators in the UK • The circuit represents 20% of all UK Cinema admissions • VUE position themselves as “one of the most valued entertainment experiences on the planet, offering state of the art venues, with amazing seat, screen & sound combinations” Source: Vue, DCM, Tutor 2 u
VUE The Chain • The estate comprises 798 x cinema screens across 84 venues, delivering 150, 000+ seats • 60% of the UK population live within a 30 -minute drive of a VUE • 19 sites situated in London, with VUE Westfield London & VUE Westfield Stratford City the 1 st & 3 rd highest grossing cinemas in the country Source: Vue, DCM, Tutor 2 u
VUE The Media Estate • Over the past 3 years, VUE have invested significantly in digitalising their cinema foyers • For the first time ever, VUE have opened up their own in-foyer digital estate for advertisers
VUE The Media Estate • Previously just reserved for promoting films, advertisers can now take advantage of the highest impact opportunity ever seen within the cinema foyer environment • There a maximum of two commercial spots within the loop • Each VUE cinema has an average of 12 x Digital 6 -sheets and 1 x Large Video Wall - providing advertisers with multiple levels of impact & engagement
VUE’s Media Portfolio Media formats designed to entertain, engage & stand-out Video Walls Digital 6 -Sheets Sampling 58 x high impact ‘road-blocks’ in-foyer 721 x portrait D 6’s Press-rivalling cost per sample rates
Video Walls • 58 x high impact digital walls available across 54 x venues • Eye-catching screens sized 4 m x 2. 5 m, 3 m x 1. 8 m & 2 m x 1. 2 m • Full motion dynamic content • 20” spot, running once every 5 minutes • Day-part & 1 week packages available • Reach 1. 190 m admissions every 2 weeks
Video Wall
Video Wall
Video Wall
Video Wall
Digital 6 -Sheets • Up to 721 x high impact D 6’s available across 56 x venues • Approximately 12 per cinema on average • 60” HD screens • Full motion dynamic content • 10” spot, 1 in 6 rotation • Day-part & 1 week packages available • Reach 1. 240 m admissions every 2 weeks
Foyer D 6
Foyer D 6
Foyer D 6
Gate D 6
Gate D 6
Screen D 6
Screen D 6
Screen D 6
Buying Routes Video Walls • National - 58 x screens • Day-part packs – Pre-7. 30 pm – Post-7. 30 pm • 1 week pack • Other - by film, TV region, student Digital 6 -Sheets • National - 721 x D 6’s • National Lightweight - 360 x D 6’s • Day-part packs – Pre-7. 30 pm – Post-7. 30 pm • 1 week pack • Other - by film, TV region, student
Sampling • Deliver your brand directly into the hands of your target audience • Reach peer groups & encourage word-of-mouth recommendation • Sampling routes – Active - via brand ambassadors – Passive - via a sampling unit • Press rivalling cost per sample rates
Films Coming Soon
Blockbusters Key upcoming releases Fantastic Beasts 2 18 th Venom 5 th October Mary Poppins Returns November 21 st December Aquaman 21 st December
Family Films Key upcoming releases The Grinch Goosebumps 2 19 th Smallfoot 12 h October 9 th November October The Nutcracker 2 nd November Wreck-it Ralph 2 30 th November
Male Films Key upcoming releases Venom 5 th October Jonny English Strikes Again Creed 2 5 th October 30 th November Robin Hood Bumblebee 21 st 26 th December November
Female Films Key upcoming releases The Girl in the Spider’s Web The Nutcracker 2 nd November A Star Is Born 5 th October 9 th November Widows 9 th November Alita: Battle Angel 26 th December
Upmarket Films Key upcoming releases First Man The Girl in the Spider’s Web 12 th October 9 th November Bad Times At The El Royal Bohemian Rhapsody The Old Man and the Gun 12 th October 2 nd November 7 th December
2019 Blockbusters Key upcoming releases The Lion King Frozen 2 19 th July 2019 27 th November 2019 Toy Story 4 Bond 25 21 st Jul 2019 October 2019 Star Wars Episode 9 20 th December
Cinema-Goer Insight
Why Cinema? • There’s no ‘appointment to view’ quite like Cinema – 80% of the population set aside time for quality visits – They pay to be entertained, which speaks volumes about the experience • Effective coverage of hard-to-reach audiences – 16 -34’s, ABC 1 Adults, Londoners, Dual-Viewing Families & Men
Why Cinema? • Association with the WOW factor – For 100+ years, Cinema has produced cultural moments with thrilling impact, delivered by cutting edge technology – The environment commands attention! • A ‘passion point’ & shared journey – View trailers before arriving – Soak up the atmosphere in-foyer – Take seats in time for the lights to go down – After, the conversation continues with ‘water cooler’ moments
Creating Cultural Moments Cinema is ingrained into our psyche “Houston, we have a problem” “You’re going to need a bigger boat” “I’ll be back” “To infinity & beyond!” “Frankly my dear, I don’t give a damn” “There is nothing like sitting with your popcorn. You’ve got the shaking of the speakers & the black when the lights go down & you know the film is just about to start. ” Focus Group Comment
Standing the Test of Time Cinema continues to be relevant in a digital age 200 180 160 Millions 140 120 100 80 60 40 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Admission Figures
Audience Profile Key Demographics Gender % Index Male 48 96 Female 52 104 Socio Economic % Index ABC 1 59 107 C 2 DE 41 91 Age % Index 15 -24 36 225 25 -34 18 113 35 -44 16 89 45+ 30 60 £ 32 k average family income Source: TGI/CAA
Audience Behaviour • A popular shared experience – 80% of adults are cinemagoers – 91% of 16 -34’s are cinemagoers • 6 visits per year on average • Average group size of 3 – 38% go with friends – 33% go as a couple – 41% attend with family – 91% of 16 -34’s are cinemagoers Source: TGI/CAA
Audience Behaviour Average admissions by day-of-week 25% 23. 1% 20% 15% 17. 5% 11. 5% 10. 5% 12. 3% 10. 1% 5% 0% Friday Saturday Sunday Monday Tuesday Wednesday Thursday Admission Figures 45% of admissions are outside of Friday-Sunday Source: DCM Campaign Management
Audience Behaviour Average admissions by month 12% 10% 8. 8% 8% 8. 7% 7. 6% 7% 9. 9% 9. 6% 6. 8% 10. 5% 9. 1% 6. 8% 8. 5% 6. 7% 6% 4% 2% ce m be r r De m be ve er ob Oc t No Se pt em be r st gu Au ly Ju ne Ju ay M ril Ap ch ar M ua br Fe Ja nu ar y ry 0% Admission Figures Source: DCM Campaign Management
Audience Mindset Cinema creates positive emotions 90% 85% Positive Mindset 80% 70% 64% 65% Live TV Longform VOD 61% 60% 50% 40% 30% 20% 10% 0% Cinema Short Online Video Brands can tap into this positive audience mindset Source: IPA Touchpoints
Utilising In-foyer A valuable communication opportunity 20 55% 47% browse online on their phone in the foyer 16 -34’s share their cinema visit on social media minutes average dwell time in cinema foyer Source: TGI/CCA
Average Admissions Admission rate by week Adults 60% 50% Families 50% 40% 30% 25% 20% 13% 6% 10% 4% 2% 1% 0% 0% 0% 5 6 7 8 9 10 0% 1 2 3 4 Weeks from release 40% 35% 30% 25% 20% 15% 10% 5% 0% 34% 26% 15% 9% 5% 1 2 3 4 5 3% 2% 2% 6 7 8 9 10 Weeks from release Source: DCM Campaign Management
For More Information Please Call Dan Photi Sales Director t. 01252 368368 e. dan. photi@boomerangmedia. co. uk
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