VUE KIDS AM Give your brand true family

VUE KIDS AM Give your brand true family value(s) What is Kids AM? On Screen Kids AM is how Vue delivers that most-elusive of phenomena – ‘fun for the whole family’. For just £ 1. 75 person*, families can spend real quality time at the movies – and you can speak to them when they’re at their very best: together. Social Online As Kids AM is attended exclusively by families, your family-orientated messages are always 100% ontarget, with incredible opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema. The Partnership Package Kids AM takes place at 80 Vue sites nationwide, delivering 1, 770, 000 admissions a year. Sponsor and you’ll receive: Experiential Posters - Branded assets throughout the customer journey to promote the partnership. - Product demonstrations and sampling, integrating your brand into the live experience. - Opportunities for exciting bespoke events and PR opportunities. Cinema perfect place for your brand Quote is tothe define campaign goes here to entertain and inspire kids and parents alike. – can run to two lines. * £ 2. 50 for 3 D films

VUE KIDS AM Reach a valuable family audience Investment Annual OTS Estimate Value Up to 4 mins premium positioned brand content before all Kids AM screenings. (must include sponsorship ident) 1, 770, 000 £ 481, 440 30” on-screen trailer with all current release family films 8, 969, 620 £ 304, 967 30, 434, 240 £ 936, 000 Totem standees during Kids AM screenings 1, 770, 000 £ 553, 280 Magazine: full page ad x 6 issues (incl. tablet version as added value) 1, 500, 000 £ 420, 000 73, 200, 000 £ 150, 000 4, 800, 000 £ 144, 000 120, 673, 860 £ 2, 940, 407 Asset Permanent quad posters Homepage banner, Kids AM page banner, social media updates E-newsletter x 12 Total Annual sponsorship package investment (inclusive of all production hard costs*): £ 345, 000 gross 66% of families 3 children per say “There is no better place to watch films than at the cinema” 1. every adult at Kids Club screenings; perfect for utilising ‘pester power’ 2. Family audiences continue to grow strongly 3 Quote to define campaign goes here – can run to two lines. * Includes initial production and delivery, then one copy change/refresh. All activity is subject to prior approval by Cineworld and restricted by availability. Source: 1 & 3: FAME 2013 (BASE 11+). Targets adults who went to the cinema with in HH. 2: DCM Movies for Juniors research Q 3 2013