VRMA Third Party Channels Introduction and evolution of

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VRMA Third Party Channels Introduction and evolution of third party channels in the U.

VRMA Third Party Channels Introduction and evolution of third party channels in the U. S. and Europe 10/27/2014 Brian Brown, Booking. Pal Amy Hinote, VRM Intel Jean Pierre Mampaey, Maxxton

VACATION RENTAL INDUSTRY: STAGES OF GROWTH 4 th STAGE – Advanced Discovery 3 rd

VACATION RENTAL INDUSTRY: STAGES OF GROWTH 4 th STAGE – Advanced Discovery 3 rd STAGE – Sales and Distribution 2 nd STAGE – Supply Management 1 st STAGE – Supply Creation 2

HISTORY OF THIRD PARTY CHANNELS IN THE U. S. 1996 VRBO founded 1999 Resort.

HISTORY OF THIRD PARTY CHANNELS IN THE U. S. 1996 VRBO founded 1999 Resort. Quest launched consolidated vacation rental website and initiated online booking portal 2000 Resort. Quest partnered with AOL travel and Compu. Serve to create an online booking portal 3

2005 2006 2007 Home. Away founded by Carl Shepherd and Brian Sharples and acquired

2005 2006 2007 Home. Away founded by Carl Shepherd and Brian Sharples and acquired 5 rental sites, including Holiday. Rentals. co. uk Home. Away launched Home. Away. com with 60, 000 listings. Home. Away acquired VRBO. com Flip. Key founded by T. J. Mahoney, Jeremiah Gall and Carl Query Home. Away grew to 150, 000 listings 2009 Airbnb founded by Brian Chesky and Joe Gebbla 2010 Home. Away purchased Instant Software and Escapia 4

2011 Home. Away IPO 2012 Trip. Advisor wholly acquired Flip. Key Airbnb hit 300,

2011 Home. Away IPO 2012 Trip. Advisor wholly acquired Flip. Key Airbnb hit 300, 000 listings 2014 Airbnb raised $500 M funding, $10 B valuation, 550, 000 properties Priceline launched Villas. com Home. Away hit 1 million listings, executed Expedia partnership Not to say there weren’t failures along the way. • Orbitz’s partnership with Zonder failed. • Resort. Quest dropped the idea of a vacation rental OTA. PMS sites (Stay. USA, Clear. Stay) • Switch • Technology challenges of normalizing data across multiple platforms in a searchable and bookable way. 5

What Are 3 rd Party Channels? Different types: Vacation Rental Sites, OTAs, Property Listing

What Are 3 rd Party Channels? Different types: Vacation Rental Sites, OTAs, Property Listing Sites, Meta-Search Sites/ Aggregators & Travel Agents By using a Distribution Channel, your properties can now be exposed to nearly half a million* travelers. *Calculated by collecting the data from top 10 sites of each type of channel. MORE EXPOSRE » MORE BOOKINGS » MORE INCOME 6

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