Volvic This is the target market for the

Volvic This is the target market for the water 18 - 35 year olds. The message could also reach a younger audience such as teenagers and children above the age of 7 years. The first of the springs in the area was tapped in 1922, and the first bottles went on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than sixty countries throughout the world. The usp USP for Volvic’s volcano-filtered water contains a rare combination of minerals, which gives it a unique spark.

Evian is a brand of mineral water coming from several sources near the south shore of Lake Geneva in France The USP It is produced in France and uses minerals are used for the water. There slogan is live young and they have young people in there advert. Target audience The target market for the water is woman who are pregnant and health conscious people. People should drink it if they want a healthy and authentic lifestyle Women are conscious of what they drink because of Evian.

Highland Spring is a Scottish supplier of bottled water. It produces still and sparkling water at its factory in Blackford, Perth and Kinross. Highland Spring started in 1979 and has grown to reach the position of being the UK's number one produced brand of natural mineral water. Exporting to more than 50 countries globally. Recognised as a Scottish brand icon, Highland Spring has been leding the way in a number of ground breaking promotions, launches and sponsorships, while keeping its reputation as a pure, quality 100% Scottish product. Target audience Since research shows children in the Uk don't drink enough water), Highland Spring will continue to champion healthier drinking for kids, encouraging them to drink water which is the healthier and a better option than fizzy drinks