Volunteering How to turn volunteering in your club
Volunteering: How to turn volunteering in your club into a positive thing Kat Ingram Community Presenter April 2018
Welcoming Policies Good Volunteer Management Feedback Clear Objectives Role Modelling Positive Environment Club Leadership Clear Communication Behaviours Values Club Culture Beliefs Expectations
Segments Highly involved in club sport / organised sporting events No volunteer intention High volunteer commitment Uninvolved in club sport / organised sporting events Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013
Opportunists (9%) Profile Gender: Female Age: 18 – 24 years Household: Older family (most kids 8 – 21) Attitudes to Volunteering: 1. Enjoyable experience 2. Enjoy social interactions with others 3. Give something back 4. Gain skills / experience Main Reason to continue volunteering: I enjoy have a role to play in a sport club or association Threats: • Not feeling equipped or sufficiently trained • Receiving criticism / negative reactions Retention tip: tasks that are strongly social and offer personal benefit
Barriers to Volunteering
Individual Barriers • Fear • Uncertainty • Lack of Confidence • Time & Priorities • Life stage • Money Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013 pp. 55 -61
Organisational Barriers • • ‘Inner circle’ Unwelcome Fear of criticism Intimidating • Level of commitment • Lack of knowledge • Lack of organisation & structure • Poor communication • Rules & regulations Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013 pp. 55 -61
Who are your Members?
Motivations of Sport Club Volunteers Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013, pp 188
“a direct relationship is imperative for volunteering in sport clubs” Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013, pp 14
Statistics University of Adelaide 27, 311 Student enrolments * University of South Australia 31, 930 Student ** Flinders University 25, 184 students *** * 2017 Pocket Statistics 2016 stats ( https: //www. adelaide. edu. au/planning/statistics/) ** Our Profile (http: //www. unisa. edu. au/About-Uni. SA/University-profile/) *** Student and Staff numbers (https: //www. flinders. edu. au/about/fast-facts/student-staff-numbers)
Volunteer Recruitment
Recruitment Ideas
Volunteer – get a discount of club membership Needs? Role Descriptions
Ask your Volunteers
Succession Planning
Publicity
Volunteer Retention
Club Sport Volunteers’ Threats to Retention Latitude Insights (2013) Market Segmentation for Sport Participation – Volunteers 2012 -13 Research, July 2013, pp 189
Volunteer Co-ordinator
Retention Ideas
Volunteer Matters
https: //www. vstar. sa. gov. au/video. php
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