Volume Velocity Variety Veracity Data at rest Data

我们已经进入了一个崭新的计算时代 Volume 巨量 Velocity爆量 Variety多� Veracity*多� Data at rest Data in motion Data in many forms Data in doubt Terabytes to exabytes of existing data to process Streaming data, milliseconds to respond Structured, unstructured, text, multimedia Uncertainty due to data inconsistency & incompleteness, ambiguities, latency, deception, model approximations * Truthfulness, accuracy or precision, correctness 3

突破性技术因素的推动力 Cloud Computing Mobile Social Media Internet of Things

全球大数据市场最新动态 Realizing a competitive advantage Big data activities Big data objectives 2012 63% 2011 2010 58% 37% 70% Customer-centric outcomes increase Operational optimization Employee collaboration Risk / financial management Nearly two out of three respondents reports realizing a competitive advantage from information and analytics Three out of four organizations have big data activities underway; and one in four are either in pilot or production New business model Improving customer experience by better understanding behaviors drives almost half of all active big data efforts followed by Operational Optimization IBM Institute for Business Value and the University of Oxford Saïd Business School

The requirement is to analyze many sources of data Source: Forrester Research, June 2011 Global Big Data Online Survey 6

大数据分析的广泛应用 Banking Insurance • Optimizing Offers and Cross-sell • 360˚ View of Domain or Subject • Customer Service and Call Center Efficiency • Catastrophe Modeling • Fraud & Abuse • Producer Performance Analytics • • Fraud Detection & Investigation Credit & Counterparty Risk • • Pro-active Call Center • Smart Meter Analytics • Distribution Load Forecasting/Schedulin g • Network Analytics • Location Based Services Analytics Sandbox Media & Entertainment Energy & Utilities Telco • Condition Based Maintenance • Business process transformation • Audience & Marketing Optimization • Multi-Channel Enablement • Digital commerce optimization • Create & Target Customer Offerings Travel & Transport Retail • Actionable • Customer Analytics Customer Insight • Merchandise & Loyalty Marketing Optimization • Predictive Maintenance Analytics • Dynamic Pricing • Capacity & Pricing Consumer Products • Shelf Availability • Civilian Services • Promotional Spend • Defense & • Advanced Condition Monitoring • Data Warehouse Optimization • Actionable Customer Intelligence • • Operational Surveillance, Analysis & Optimization Data Warehouse Consolidation, Integration & Augmentation Big Data Exploration for Interdisciplinary Collaboration • Measure & Act on Intelligence Population Health Outcomes • Merchandising • Tax & Treasury • Engage Consumers Compliance in their Healthcare Services • Promotion Exceptions & Alerts Aerospace & Defense Chemical & Petroleum • Healthcare Optimization Automotive Governmen t Life Sciences Electronics • Uniform Information Access Platform • Customer/ Channel Analytics • Data Warehouse Optimization • Advanced Condition Monitoring • Airliner Certification Platform • Advanced Condition Monitoring (ACM) • Increase visibility into drug safety and effectiveness

大数据电信的案例 Our understanding of AT&T’s Big Data Mission Common capability driving diverse value creation opportunities AT&T Big Data Hub Support AT&T Business Market Opportunities Comprehensive Capabilities Business Model Expansion Industries Federated Discovery and Navigation Hadoop File System Data Warehousing Stream Computing Text Analytics Engine Integration, Data Quality, Security, Life Cycle 1 Management, MDM 1 Deliver New Products & Services Innovative services AT&T Business Solutions Home Solutions Mobility • Healthcare Monitoring • Location Based Services • Government and 911 • Alarm Monitoring and Security • Connected Car • Enterprise • Up-sell / Cross sell • Fleet tracking and performance monitoring • Targeted Ad insertion • Mobile Banking • Optimize Video Network Traffic • Targeted Advertising • Intelligent Cities Traffic • Healthcare Monitoring • Up-sell / Cross-sell Industry Reach / Operational Knowledge Shared Services Capability AT&T Analytics Center of Excellence Comprehensive set of Capabilities AT&T Big Data Analytics Platform Innovative products Travel & Transport Mobile Banking Insurance. Automotive Connected Car Healthcare Retail. Home Monitoring

大数据生产设备管理的案例 -Analytics is a key enabler in maximizing asset productivity and process efficiency 3 x Organizations that lead in analytics outperform those that are just beginning to adopt analytics by 3 times Best-in-Class companies use the data they collect more effectively, and turn that data into actionable intelligence Source: Aberdeen Group. Asset Management: Using Analytics to Drive Predictive Maintenance. Mar 2013. 83% 83 percent of CIOs cited analytics as the primary path to competitiveness Asset Performance § Improve quality and reduce failures and outages § Optimize service and support Source: IBM Institute for Business Value and MIT Sloan Management Review, “Analytics: The New Path to Value” 12 Best-in-Class companies leverage all technology enablers to enhance outcomes Process Integration § Optimize operations and maintenance § Enhance manufacturing and product quality Source: IBM CIO Study, "The Essential CIO"

IBM Predictive Maintenance and Quality reduces operational costs, improves asset productivity and increases process efficiency 大数据分析的技术能实现最生产管理高级别的 PMQ -预测性维修和质量 非计划性维修 预防性维修 预测性维修 • Monitor, maintain and optimize assets for better availability, utilization and performance • Predict asset failure to optimize quality and supply chain processes • Remove guesswork from the decision-making process Combined with out-of-box models, dashboards, reports and source connectors 13

公共安全案例 Sensors optical, acoustic, thermal, chemical, etc. Imagery New Capability Satellite, aerial, camera • Continuous ingest of relevant 数据源 快速、准确的集成和分析各种 渠道的多样化信息，包括非法 停车，呼救电话，目击者证词 和犯罪调查等 structured and unstructured data • Holistic entity or activity-centric 方案描述 picture across multiple data sources and types of intelligence Entities & Relationships - 通过事先防范，识别潜在犯 罪地点，降低犯罪率，提升 公共安全 - 更有效地组织和调配资源 Geospatial Location data ersons of interest, targets, watch lists 方案结果 重大案件犯罪率降低了30%， 暴力犯罪降低了15% Social Media Search, blogs, tweets, text messages