VOICE OF GERMANY VOG DEUTSCHE WELLE Deutsche Welle

VOICE OF GERMANY (VOG) DEUTSCHE WELLE

• Deutsche Welle (Voice of Germany) is Germany’s international broadcaster: online, and over the air. • It provides a European perspective to audiences around the world and promotes intercultural dialogue.

HISTO RY: • 1950 s The Beginning • The new Federal Republic discusses the establishment of an international broadcasting service. • 1960 s Radio Service • Broadcasting radio programming in foreign languages is approved.

• 1970 s Service Expands • After a decade of rapid expansion, DWRADIO broadcasts in 29 languages in 1970. • 1980 s Popular Internationally • Hundreds of hours of programming are broadcast each year. • 1990 s Focus on Information • DW-RADIO broadcast in areas around the world at the best possible time.

PROFIL E: • It first went on the air on May 3, 1953. • It is a public broadcaster and is funded by the government from tax revenue. • The annual budget is approximately 275 million Euros. • Erik Bettermann has been Director General since 2001. • The chairman of the Broadcasting Board is Valentin Schmidt.

• It is headquartered in Bonn, where radio and online content is produced at the broadcasting center in the former government district. • Deutsche Welle’s television services are based in Berlin. • It is comprised of a team of around 1, 500 employees and hundreds of freelancers from more than 60 countries. • Its services reach more than 86 million listeners and viewers worldwide each week

Facts and Figures: • Deutsche Welle has been broadcasting for more than 55 years now. • It is an innovative media company offering multimedia, worldwideaccessible news and information in 30 different languages. • Deutsche Welle focuses on the most modern digital technology for production and broadcast

• Deutsche Welle broadcasts multimedia and multilingual information from Germany and Europe.

10 POINTS OF VOG: • We produce multilingual media services for a global audience. • We communicate German points of view and global perspectives. • We promote intercultural dialog and work to further international understanding and tolerance. • We communicate the values of democracy and support human rights. • We participate actively in the social discussion in Germany.

• We report independently, comprehensively and truthfully. • We provide comprehensive and uncensored information to countries that lack free media, particularly crisis regions and war zones. • We have a cultural mission and present the culture from Germany and Europe. • We pass on our know-how to partners throughout the world. • We use our credibility to promote Germany’s reputation worldwide.

Deutsche Welle's governing bodies: • The Broadcasting Board, the Administrative Board and the Director General are the governing bodies for DW according to the 1997 "Deutsche Welle law. " Broadcasting Board • shall represent the interests of the general public, advise the Director General in general programming matters and supervise compliance with the basic principles of programs.

• The 17 members are elected, respectively appointed by the federal parliament. Administrative Board • shall supervise the management duties of the Director General, excluding the preparation and planning of programs. • The Board comprises seven members Director-General • managing DW independently, is solely responsible for the preparation and planning of programs and for the operating of the corporation as a whole

• The Director-General is elected by the Broadcasting Board for a term of six MISSIO years. N • Deutsche Welle will “promote understanding of Germany as an independent nation with its roots in European culture and as a liberal, democratic, constitutional state based on the rule of law. ”

• “It is also meant to "provide a forum in Europe and on other continents to German and other points of view on important issues, with the aim of fostering understanding and exchange between cultures and people. ” • In addition, it will contribute to promoting the German language. • Deutsche Welle fulfills this mission with a journalistic portfolio that includes DWRADIO and the multimedia Internet portal DW- WORLD. DE in 30 languages and with DW-TV in German, English, Arabic and Spanish.

• It also runs the DW-AKADEMIE, where radio professionals from developing and transition countries receive further training. • The DW-AKADEMIE also offers “Intercultural Media Training” for German executives and institutions looking to go abroad. • The international broadcaster’s services are targeted to people around the world who are interested in Germany and Europe, particularly to current and future

• DW produces and provides media services throughout the world with DWTV, DW-RADIO, DW-WORLD. DE and the DW- AKADEMIE. • It carries out its legally defined mission while remaining journalistically independent. • It reaches more than 100 million listeners and viewers worldwide every week. • It receives over half a million responses to its programming and online services every year and is respected as a

Training and offers: • It has been training radio professionals from developing and transition countries for more than 40 years. • It offers intercultural media training for executives from German companies and institutions looking to go abroad. • It offers young journalists the opportunity to take part in a journalist training program that focuses on multimedia applications and prepares trainees for work in a foreign- language editorial

• . Starting winter semester 2009/2010, there will be a master’s program offered entitled “International Media Studies” – a joint project with the University of Bonn, Bonn-Rhein-Sieg University of Applied Sciences and Deutsche Welle. • It offers to meet its audience’s needs. People around the world can access its services that are either offered in the country’s native language or in English.