Vodafone Egypt Basic Information Name Vodafone Egypt Business

Vodafone Egypt

Basic Information • Name: Vodafone Egypt • Business structure: Partnership • Industry sector: Telecommunications Service • Source of finance: Owners. • Location: 6 October City (Smart Village)

Our Location • The main purpose behind choosing the district of Smart Village because it contains all the key players in the telecom field as well as the National Telecom Regulator Authority, partners, suppliers which will support in achieving the most efficient working process.

Business Description Industry overview • Telecommunications industry is a very dynamic industry, which is always having continuous innovations. Products and service • End to end telecommunication services from Mobile, DSL (Corporate and Residential) and fixed services.

The Market • Very competitive market with 3 big mobile operators, and more than 50 Million customers. It is the fastest growing mobile market in the MENA (Middle East and North Africa) region.

Our Vision • With you wherever, whenever you are

Our mission 1. Provide end to end telecommunication services to our customers anywhere and everywhere 2. Acquiring the best R&D capabilities and resources. 3. Provide customers high level of speed simplicity and trust with the highest quality services in the whole market 4. Achieve the biggest market share as well as the highest revenue among the whole mobile operators. 5. Promote the biggest and the most powerful brand name in the telecom field. 6. Contribution of the social and community responsibilities.

Objectives Short-Term Objectives: • Market Share of 43% in 2010 (Achieve 26 M subscribers). • Achieve revenue of 600 M USD in 2010. • Win the bidding for the compound license.

Objectives Long-Term Objectives: • • Achieve above 50% market share annually. Achieve customer satisfaction equal to 97% Achieve 20% of the whole technology organization to be dedicated to R&D Acquire the fixed license.

SWOT Analysis

External Scanning 1 st Opportunities 1. The Egyptian economy is growing rapidly. (Economical) 2. The penetration in the mobile market is still having a big space 3. New licenses offered by the government (Compound License and second fixed license) (Political) 4. Egyptian culture is into communicating and talking. (Social) 5. Legal terms and conditions are very fair, and not giving a preference for a mobile operator over the other competitors.

2 nd Threats 1. Entering of Etisalat to market which will occupy part of the market share as well as the revenue. 2. Price sensitive market which may derive customers to choose other competitor for only price reason. (Cultural) 3. Economic crisis has an impact on the revenue. (Economical) 4. Some technological services are banned by government, meanwhile they are available in other markets, for example GPS services. (Political) 5. Being not local company may affect customers' loyality.

Internal Scanning: 1 st Strengths 1. Highest revenue in the past 10 years. 2. Having the tools for recruiting the distinct human resources whom are leading to huge intellectual capital. 3. Multinational organization with global abundant experience of more than 20 years. 4. Brand value is already having its power in global market. 5. Sponsoring the most popular organization that has the biggest 6. fans. 7. More than 30 OPCOs and partner networks all over the world leading to cheaper and better roaming services 8. Our strong R&D capabilities give the updated innovative services to the customers before the other competitors. (Technological) 9. Powerful social and community programs affecting public. 10. Partnership with Raya and Mobile-shop. 11. Very strong outsourcing services. (call centers)

Weakness 1. During the past 10 years VDF was the second market share. 2. It is not 100% Egyptian company, which may affect customers’ loyalty. 3. Not focusing on low tear customers. 4. Customers’ perception that it has the highest prices among the competitors. 5. The stores employees are not 100% VF employees. 6. Not very attractive marketing campaigns. (Advertisement)

Tools for Analysis st • 1 EFE

Tools for Analysis nd • 2 IFE

Tools for Analysis rd • 3 Tows Matrix

TOWS Matrix

Tools for Analysis th • 4 Space Matrix

Tools for Analysis th • 5 BCG

BCG Matrix Relative Market Share Position Industry Sales Growth Rate High 1. 0 High +20 Medium. 50 Low 0. 0 Stars II Question Marks I Cash Cows III Dogs IV Vodafone Medium 0 Low -20