Visual Principles Chapter Outline The Roles of Visuals

Chapter Outline The Roles of Visuals in Instruction • Visual Literacy – Decoding: Interpreting

Chapter Outline cont. • Goals of Visual Design – Ensure Legibility – Reduce Effort

Chapter Outline cont. • Visual Planning Tools – Storyboard – Types of Letters –

Eye Scanning Begins on Left 41% 20% 25% 14% Copyright © 2005 by Pearson

Balance Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458.

Visual Design • Overall Pattern üAlignment üShape üBalance üStyle üColor Scheme üColor Appeal Copyright

Visual Design • Arrangement üProximity üDirectionals üFigure-Ground Contrast üConsistency Copyright © 2005 by Pearson

Visual Design • Verbal Elements üLettering Style üLetter Size & Spacing • Appeal üSurprise

Storyboard Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458.

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Visual Principles

Chapter Outline The Roles of Visuals in Instruction • Visual Literacy – Decoding: Interpreting Visuals – Encoding: Creating Visuals Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458. All rights reserved.

Chapter Outline cont. • Goals of Visual Design – Ensure Legibility – Reduce Effort – Increase Active Engagement – Focus Attention • Processes of Visual Design – Elements – Pattern – Arrangement Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458. All rights reserved.

Chapter Outline cont. • Visual Planning Tools – Storyboard – Types of Letters – Drawing, Sketching, and Cartooning • Digital Images – Digital Cameras – Scanners – Photo CDs – Caution When Editing Images Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458. All rights reserved.

Visual Design • Verbal Elements üLettering Style üLetter Size & Spacing • Appeal üSurprise üTexture üInteraction Copyright © 2005 by Pearson Education, Inc. Upper Saddle River, New Jersey 07458. All rights reserved.