VISUAL MERCHANDISING Where do retailers use visual merchandising
![VISUAL MERCHANDISING VISUAL MERCHANDISING](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-1.jpg)
![Where do retailers use visual merchandising? Four areas of display in a retail store Where do retailers use visual merchandising? Four areas of display in a retail store](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-2.jpg)
![STORE INTERIOR • Fixtures: Store furnishings – Permanent and movable – Display cases – STORE INTERIOR • Fixtures: Store furnishings – Permanent and movable – Display cases –](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-3.jpg)
![INTERIOR DISPLAYS Purpose – Show merchandise – Provide product information – Reinforce print/other advertising INTERIOR DISPLAYS Purpose – Show merchandise – Provide product information – Reinforce print/other advertising](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-4.jpg)
![INTERIOR DISPLAYS Purpose • Promote store’s image • Usually promotional • May serve as INTERIOR DISPLAYS Purpose • Promote store’s image • Usually promotional • May serve as](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-5.jpg)
![Types of interior displays • Closed: see, not touch – Jewelry • Point-of-purchase: promote Types of interior displays • Closed: see, not touch – Jewelry • Point-of-purchase: promote](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-6.jpg)
![Display Design Every display must have: • Balance – equal distribution of objects – Display Design Every display must have: • Balance – equal distribution of objects –](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-7.jpg)
![• Harmony – pleasing effect of combinations • Proportion – (Scale) The relationship • Harmony – pleasing effect of combinations • Proportion – (Scale) The relationship](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-8.jpg)
![• Harmony – pleasing effect of combinations • Rhythm – line direction, eye • Harmony – pleasing effect of combinations • Rhythm – line direction, eye](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-9.jpg)
![AREAS OF WINDOW DISPLAY • Bow – most important part, seen the most; Used AREAS OF WINDOW DISPLAY • Bow – most important part, seen the most; Used](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-10.jpg)
![Evaluating a Window Display Ralph Lauren Ø Theme: Seasonal Ø Balance: Asymmetrical Ø Emphasis: Evaluating a Window Display Ralph Lauren Ø Theme: Seasonal Ø Balance: Asymmetrical Ø Emphasis:](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-11.jpg)
- Slides: 11
![VISUAL MERCHANDISING VISUAL MERCHANDISING](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-1.jpg)
VISUAL MERCHANDISING
![Where do retailers use visual merchandising Four areas of display in a retail store Where do retailers use visual merchandising? Four areas of display in a retail store](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-2.jpg)
Where do retailers use visual merchandising? Four areas of display in a retail store ü Storefront ü Store Layout ü Store Interior ü Interior Displays
![STORE INTERIOR Fixtures Store furnishings Permanent and movable Display cases STORE INTERIOR • Fixtures: Store furnishings – Permanent and movable – Display cases –](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-3.jpg)
STORE INTERIOR • Fixtures: Store furnishings – Permanent and movable – Display cases – Counters – Shelving – Racks – Benches • Size, variety and quality affects clientele
![INTERIOR DISPLAYS Purpose Show merchandise Provide product information Reinforce printother advertising INTERIOR DISPLAYS Purpose – Show merchandise – Provide product information – Reinforce print/other advertising](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-4.jpg)
INTERIOR DISPLAYS Purpose – Show merchandise – Provide product information – Reinforce print/other advertising
![INTERIOR DISPLAYS Purpose Promote stores image Usually promotional May serve as INTERIOR DISPLAYS Purpose • Promote store’s image • Usually promotional • May serve as](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-5.jpg)
INTERIOR DISPLAYS Purpose • Promote store’s image • Usually promotional • May serve as part of selling space
![Types of interior displays Closed see not touch Jewelry Pointofpurchase promote Types of interior displays • Closed: see, not touch – Jewelry • Point-of-purchase: promote](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-6.jpg)
Types of interior displays • Closed: see, not touch – Jewelry • Point-of-purchase: promote impulse buying – Tabloids, candy at • Open: encourages handling check-out – Clothes racks • Architectural: shows use of product – Room vignettes – Kitchen set-ups • Decorations: promote seasonal or holiday themes
![Display Design Every display must have Balance equal distribution of objects Display Design Every display must have: • Balance – equal distribution of objects –](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-7.jpg)
Display Design Every display must have: • Balance – equal distribution of objects – Formal: identical on both sides (symmetrical) – Informal: not visually identical • Point of Emphasis – point of eye contact – Contrasting color – Contrasting shapes, size, textures – Highlighting with spotlight – Placement – something in foreground
![Harmony pleasing effect of combinations Proportion Scale The relationship • Harmony – pleasing effect of combinations • Proportion – (Scale) The relationship](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-8.jpg)
• Harmony – pleasing effect of combinations • Proportion – (Scale) The relationship of the design elements to each other; pleasing effect on the eye – How do the elements relate? – Consider the side of the space in the window – Consider the size of objects to be used in the window
![Harmony pleasing effect of combinations Rhythm line direction eye • Harmony – pleasing effect of combinations • Rhythm – line direction, eye](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-9.jpg)
• Harmony – pleasing effect of combinations • Rhythm – line direction, eye movement – Pyramid/cylinder – Step or progression: progression of sizes or color (light to dark) – Zigzag: background, middle, foreground – Repetition: (xxx) multiples of the same shape or color – Alternation: (xoxo) when certain shapes or colors are used alternatively (light against dark colors, warm colors with cool) – Radiation: emphasis in middle; all radiates from center (sun)
![AREAS OF WINDOW DISPLAY Bow most important part seen the most Used AREAS OF WINDOW DISPLAY • Bow – most important part, seen the most; Used](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-10.jpg)
AREAS OF WINDOW DISPLAY • Bow – most important part, seen the most; Used for main attraction, catch the eye • Center panel – runs ceiling to floor • Floor – used for tie-in items to help bring attention back to window • Back/side walls – hanging, accessories • Door wall – last chance for customer before entering store
![Evaluating a Window Display Ralph Lauren Ø Theme Seasonal Ø Balance Asymmetrical Ø Emphasis Evaluating a Window Display Ralph Lauren Ø Theme: Seasonal Ø Balance: Asymmetrical Ø Emphasis:](https://slidetodoc.com/presentation_image_h2/71e5f3fef15506f3a5feb571e9078f2d/image-11.jpg)
Evaluating a Window Display Ralph Lauren Ø Theme: Seasonal Ø Balance: Asymmetrical Ø Emphasis: Contrast Ø Proportion: Proportional Ø Rhythm: Alternation Ø Harmony: Yes
Types of retailing
Sampling method in research
Retail environment analysis
Types of fashion promotion
Example of variety and assortment
What are types of retailers
Characteristics of retailing
Types of retailers
Vertical retail
Jenis-jenis pengecer
Classification of retailers
Pricing techniques used by retailers