VISUAL MERCHANDISING DISPLAY Chapter 18 Visual Merchandising Display
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![Elements of Visual Merchandising The goal of visual merchandising is to create a positive Elements of Visual Merchandising The goal of visual merchandising is to create a positive](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-4.jpg)
![Elements of Visual Merchandising 1. Storefront is the exterior of a business It includes: Elements of Visual Merchandising 1. Storefront is the exterior of a business It includes:](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-5.jpg)
![Elements of Visual Merchandising 2. Store layout refers to ways that stores use floor Elements of Visual Merchandising 2. Store layout refers to ways that stores use floor](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-6.jpg)
![Elements of Visual Merchandising 3. Store interior includes decorations, innovative props and other valuable Elements of Visual Merchandising 3. Store interior includes decorations, innovative props and other valuable](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-7.jpg)
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- Slides: 8
![VISUAL MERCHANDISING DISPLAY Chapter 18 VISUAL MERCHANDISING & DISPLAY Chapter 18](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-1.jpg)
VISUAL MERCHANDISING & DISPLAY Chapter 18
![Visual Merchandising Display Visual merchandising coordinates all of the physical elements in a Visual Merchandising & Display Visual merchandising coordinates all of the physical elements in a](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-2.jpg)
Visual Merchandising & Display Visual merchandising coordinates all of the physical elements in a place of business to project an image to customers � It attracts customers � Creates a desired business image � Promotes interest in products or services An image can include the following: � Design and layout of the store, its logo and signage, design of the store’s website A good image will attract positive attention and loyal customers
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Visual Merchandising & Display refers to the visual and artistic aspects of presenting a product/service to a target group of customers to encourage a purchase � It is a much narrower concept and makes up only one element of visual merchandising Activity � Think of a product you recently purchased at a store List the visual merchandising elements that were used to attract buyers
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Elements of Visual Merchandising The goal of visual merchandising is to create a positive shopping experience that will compel customers to return Merchandisers consider four elements as key to achieving this goal: 1. 2. 3. 4. Storefront Store layout Store interior Interior displays
![Elements of Visual Merchandising 1 Storefront is the exterior of a business It includes Elements of Visual Merchandising 1. Storefront is the exterior of a business It includes:](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-5.jpg)
Elements of Visual Merchandising 1. Storefront is the exterior of a business It includes: � Sign or logo � Marquee � Outdoor lighting � Banners � Planters � Awnings � Windows � Exterior design, ambiance, landscaping, and lighting of the building
![Elements of Visual Merchandising 2 Store layout refers to ways that stores use floor Elements of Visual Merchandising 2. Store layout refers to ways that stores use floor](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-6.jpg)
Elements of Visual Merchandising 2. Store layout refers to ways that stores use floor space to facilitate and promote sales and serve customers � A store layout divides a store into four distinct spaces Selling space Storage space Personnel space Customer space
![Elements of Visual Merchandising 3 Store interior includes decorations innovative props and other valuable Elements of Visual Merchandising 3. Store interior includes decorations, innovative props and other valuable](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-7.jpg)
Elements of Visual Merchandising 3. Store interior includes decorations, innovative props and other valuable tools to create a memorable shopping experience Interior graphics, signage, color and sound Lighting Fixtures � � � Permanent or movable store furnishings that hold and display merchandise
![Elements of Visual Merchandising 4 Interior displays show merchandise provide customers with information encourage Elements of Visual Merchandising 4. Interior displays show merchandise, provide customers with information, encourage](https://slidetodoc.com/presentation_image_h2/c1574c75615478ee5649676e4c25e3ae/image-8.jpg)
Elements of Visual Merchandising 4. Interior displays show merchandise, provide customers with information, encourage customers to shop, reinforce ads, and promote a store’s image Architectural displays Closed displays Open displays Point-of-purchase displays � � � Stand alone structures that serve as consumer sales promotion devices Kiosks are interactive POP displays that are freestanding, full-service retail locations Store decorations