VISUAL MERCHANDISING Display Building VISUAL MERCHANDISING Display Building
![VISUAL MERCHANDISING Display Building VISUAL MERCHANDISING Display Building](https://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-1.jpg)
VISUAL MERCHANDISING Display Building
![VISUAL MERCHANDISING Display Building Read Chapter 18, Pages 380 - 393 VISUAL MERCHANDISING Display Building Read Chapter 18, Pages 380 - 393](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-2.jpg)
VISUAL MERCHANDISING Display Building Read Chapter 18, Pages 380 - 393
![OBJECTIVE Be able to define “Visual Merchandising” & provide examples from 6 businesses Display OBJECTIVE Be able to define “Visual Merchandising” & provide examples from 6 businesses Display](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-3.jpg)
OBJECTIVE Be able to define “Visual Merchandising” & provide examples from 6 businesses Display *In this day & age of self service stores, displays are absolutely essential as they serve as the “salesperson. ” Your display MUST sell the product or service.
![VISUAL MERCHANDISING Putting Merchandise and/or its supporting materials out at the “Point of Purchase” VISUAL MERCHANDISING Putting Merchandise and/or its supporting materials out at the “Point of Purchase”](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-4.jpg)
VISUAL MERCHANDISING Putting Merchandise and/or its supporting materials out at the “Point of Purchase” (P. O. P. ) to communicate a message • PROVIDE EXAMPLES: – Apparel & Accessories – Restaurants – Grocery Stores – Sporting Good Stores – Bike Shops
![OBJECTIVE Be able to identify the four different functions (purposes) of displays and provide OBJECTIVE Be able to identify the four different functions (purposes) of displays and provide](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-5.jpg)
OBJECTIVE Be able to identify the four different functions (purposes) of displays and provide an example that you have seen.
![DISPLAY FUNCTIONS & Examples From Work • Reinforce the store’s image • Generate a DISPLAY FUNCTIONS & Examples From Work • Reinforce the store’s image • Generate a](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-6.jpg)
DISPLAY FUNCTIONS & Examples From Work • Reinforce the store’s image • Generate a promotional atmosphere • Speeding up a sales transaction • Protecting the store’s merchandise • _________________
![OBJECTIVE Be able to define each type of display OBJECTIVE Be able to define each type of display](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-7.jpg)
OBJECTIVE Be able to define each type of display
![Types of Displays • Window: • Interior: – Displays seen from the outside of Types of Displays • Window: • Interior: – Displays seen from the outside of](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-8.jpg)
Types of Displays • Window: • Interior: – Displays seen from the outside of the inside the store • Open • Full Background • Closed • Partial • Built-up Background • Shadow Box • Open Background • Ledge (Counter) • P. O. P.
![WINDOW DISPLAYS • Full Background – Completely closed background, offers no distractions • Partial WINDOW DISPLAYS • Full Background – Completely closed background, offers no distractions • Partial](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-9.jpg)
WINDOW DISPLAYS • Full Background – Completely closed background, offers no distractions • Partial Background – partially blocked background, people inside can be seen, encourages shoppers to join the crowd • Open Background – No background, indicates spaciousness & blends w/ the store
![INTERIOR DISPLAYS • Open – Display that can be touched, often on a counter, INTERIOR DISPLAYS • Open – Display that can be touched, often on a counter,](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-10.jpg)
INTERIOR DISPLAYS • Open – Display that can be touched, often on a counter, prop, or rack • Closed – You can’t touch, used for high value or fragile merchandise • Built-up – Placed on platforms or on props, used in high traffic areas or endcaps
![INTERIOR DISPLAYS • Shadow Box – Small enclosures, Used for small items • Ledge INTERIOR DISPLAYS • Shadow Box – Small enclosures, Used for small items • Ledge](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-11.jpg)
INTERIOR DISPLAYS • Shadow Box – Small enclosures, Used for small items • Ledge (Counter) – Includes counters, walls, or other partitions • “Point of Purchase” (P. O. P. ) – Display built to hold and sell merchandise (ex. cardboard setups)
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-12.jpg)
![EXAMPLE • Shadow Box – Small enclosures, Used for small items EXAMPLE • Shadow Box – Small enclosures, Used for small items](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-13.jpg)
EXAMPLE • Shadow Box – Small enclosures, Used for small items
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-14.jpg)
![EXAMPLE • Ledge (Counter) – Includes counters, walls, or other partitions EXAMPLE • Ledge (Counter) – Includes counters, walls, or other partitions](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-15.jpg)
EXAMPLE • Ledge (Counter) – Includes counters, walls, or other partitions
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-16.jpg)
![OBJECTIVE Be able to define the terms associated with the “art” of visual merchandising OBJECTIVE Be able to define the terms associated with the “art” of visual merchandising](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-17.jpg)
OBJECTIVE Be able to define the terms associated with the “art” of visual merchandising (display building)
![THE “ART” OF VISUAL MERCHANDISING • COMPOSITION - Think of your store as a THE “ART” OF VISUAL MERCHANDISING • COMPOSITION - Think of your store as a](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-18.jpg)
THE “ART” OF VISUAL MERCHANDISING • COMPOSITION - Think of your store as a blank canvas. Your completed work is a composition. Composition is the overall effect • UNITY - Refers to the main theme or idea being conveyed by the displays. • ORDER - All the parts of the display(s) are arranged in a easy to understand plan
![EXAMPLE • UNITY - Refers to the main theme or idea being conveyed by EXAMPLE • UNITY - Refers to the main theme or idea being conveyed by](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-19.jpg)
EXAMPLE • UNITY - Refers to the main theme or idea being conveyed by the displays.
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-20.jpg)
![EXAMPLE • ORDER - All the parts of the display(s) are arranged in a EXAMPLE • ORDER - All the parts of the display(s) are arranged in a](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-21.jpg)
EXAMPLE • ORDER - All the parts of the display(s) are arranged in a easy to understand plan
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-22.jpg)
![ADDITIONAL “ART” TERMS • Emphasis - the point of the display that is dominant ADDITIONAL “ART” TERMS • Emphasis - the point of the display that is dominant](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-23.jpg)
ADDITIONAL “ART” TERMS • Emphasis - the point of the display that is dominant (The first thing people notice) – Optical Center - is located just above “dead-center” or the display’s mid-point & is usually the point of emphasis. – “Points of emphasis” can be created elsewhere in the display using “art” techniques (movement, use of color, contrast, relative size, etc. ).
![EXAMPLE Optical Center - is located just above “dead-center” or the display’s mid-point & EXAMPLE Optical Center - is located just above “dead-center” or the display’s mid-point &](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-24.jpg)
EXAMPLE Optical Center - is located just above “dead-center” or the display’s mid-point & is usually the point of emphasis.
![“Emphasis” Optical Center Optical Ctr. Dead Center “Emphasis” Optical Center Optical Ctr. Dead Center](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-25.jpg)
“Emphasis” Optical Center Optical Ctr. Dead Center
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-26.jpg)
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-27.jpg)
![“Points of Emphasis” “Points of Emphasis”](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-28.jpg)
“Points of Emphasis”
![“Points of Emphasis” “Points of Emphasis”](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-29.jpg)
“Points of Emphasis”
![“Points of Emphasis” “Points of Emphasis”](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-30.jpg)
“Points of Emphasis”
![“Points of Emphasis” Here “Points of Emphasis” Here](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-31.jpg)
“Points of Emphasis” Here
![ADDITIONAL “ART” TERMS • Balance - Refers to the relative “weight” given each side ADDITIONAL “ART” TERMS • Balance - Refers to the relative “weight” given each side](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-32.jpg)
ADDITIONAL “ART” TERMS • Balance - Refers to the relative “weight” given each side of a display – Formal Balance - One side is a duplicate of the other – Informal Balance - One side has more weight than the other or different sized items are used to off -set the large item on the other side
![BALANCE Formal Informal BALANCE Formal Informal](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-33.jpg)
BALANCE Formal Informal
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-34.jpg)
![ADDITIONAL “ART” TERMS • Harmony - The display’s lines, shapes, sizes, & textures are ADDITIONAL “ART” TERMS • Harmony - The display’s lines, shapes, sizes, & textures are](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-35.jpg)
ADDITIONAL “ART” TERMS • Harmony - The display’s lines, shapes, sizes, & textures are arranged in a pleasing manner: – Texture refers to the look or “feel” of the display – Proportion refers to the relationship between items w/ respect to their size – Rhythm refers to a sense of movement created by repitition, graduation, etc. – Lines refer to the direction of the display
![ADDITIONAL “ART” TERMS TEXTURE PROPORTION RHYTHM vs. ADDITIONAL “ART” TERMS TEXTURE PROPORTION RHYTHM vs.](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-36.jpg)
ADDITIONAL “ART” TERMS TEXTURE PROPORTION RHYTHM vs.
![ADDITIONAL “ART” TERMS • Lines refer to the direction of the display: – Vertical ADDITIONAL “ART” TERMS • Lines refer to the direction of the display: – Vertical](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-37.jpg)
ADDITIONAL “ART” TERMS • Lines refer to the direction of the display: – Vertical – Horizontal – Curves – Diagonal = Drama or arresting effect = Flat or calm effect = Soft or gentle effect = Startling or abrupt
![LINES Dramatic/Arresting Soft or Gentle Flat or calm Abrupt or Startling LINES Dramatic/Arresting Soft or Gentle Flat or calm Abrupt or Startling](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-38.jpg)
LINES Dramatic/Arresting Soft or Gentle Flat or calm Abrupt or Startling
![EXAMPLE (See Top of Picture) Vertical effect = Drama or arresting EXAMPLE (See Top of Picture) Vertical effect = Drama or arresting](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-39.jpg)
EXAMPLE (See Top of Picture) Vertical effect = Drama or arresting
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-40.jpg)
![EXAMPLE (See Top of Picture) Horizontal = Flat or calm effect EXAMPLE (See Top of Picture) Horizontal = Flat or calm effect](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-41.jpg)
EXAMPLE (See Top of Picture) Horizontal = Flat or calm effect
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-42.jpg)
![EXAMPLE • Curves = Soft or gentle effect EXAMPLE • Curves = Soft or gentle effect](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-43.jpg)
EXAMPLE • Curves = Soft or gentle effect
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-44.jpg)
![EXAMPLE • Diagonal = Startling or abrupt EXAMPLE • Diagonal = Startling or abrupt](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-45.jpg)
EXAMPLE • Diagonal = Startling or abrupt
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-46.jpg)
![ARRANGEMENTS RADIATION STEP PYRAMID REPITITION ZIG-ZAG ARRANGEMENTS RADIATION STEP PYRAMID REPITITION ZIG-ZAG](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-47.jpg)
ARRANGEMENTS RADIATION STEP PYRAMID REPITITION ZIG-ZAG
![ARRANGEMENTS • RADIATION: – Like rays from a central point. Creates a dominant center ARRANGEMENTS • RADIATION: – Like rays from a central point. Creates a dominant center](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-48.jpg)
ARRANGEMENTS • RADIATION: – Like rays from a central point. Creates a dominant center – Examples? ? ?
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-49.jpg)
![ARRANGEMENTS • PYRAMID: – Arrangement looks like a triangle. Easy to build – Examples? ARRANGEMENTS • PYRAMID: – Arrangement looks like a triangle. Easy to build – Examples?](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-50.jpg)
ARRANGEMENTS • PYRAMID: – Arrangement looks like a triangle. Easy to build – Examples? ? ?
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-51.jpg)
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-52.jpg)
![ARRANGEMENTS • STEP: – Merchandise arranged to look like steps in a house. Gives ARRANGEMENTS • STEP: – Merchandise arranged to look like steps in a house. Gives](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-53.jpg)
ARRANGEMENTS • STEP: – Merchandise arranged to look like steps in a house. Gives the feeling of motion. Customer eyes will follow steps – Examples? ? ?
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-54.jpg)
![ARRANGEMENTS • REPITITION: – Using items of the same nature & align them in ARRANGEMENTS • REPITITION: – Using items of the same nature & align them in](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-55.jpg)
ARRANGEMENTS • REPITITION: – Using items of the same nature & align them in the same manner – Examples? ? ?
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-56.jpg)
![ARRANGEMENTS • ZIG-ZAG: – Merchandise is not built directly to the top of the ARRANGEMENTS • ZIG-ZAG: – Merchandise is not built directly to the top of the](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-57.jpg)
ARRANGEMENTS • ZIG-ZAG: – Merchandise is not built directly to the top of the display. Follows different directions – Examples? ? ?
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-58.jpg)
![OBJECTIVE Be able to describe the psychological effects color has on people & discuss OBJECTIVE Be able to describe the psychological effects color has on people & discuss](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-59.jpg)
OBJECTIVE Be able to describe the psychological effects color has on people & discuss how you can use this in a display
![Use of Color • Warm Colors: • Cool Colors: – Yellow, Orange, – Blue, Use of Color • Warm Colors: • Cool Colors: – Yellow, Orange, – Blue,](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-60.jpg)
Use of Color • Warm Colors: • Cool Colors: – Yellow, Orange, – Blue, Green, & & Red Purple – Called “receding “advancing colors” meaning they make things look smaller & seem bigger & farther away closer
![RED • Highly visible • suggests strong emotions • used to accent (emphasis) RED • Highly visible • suggests strong emotions • used to accent (emphasis)](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-61.jpg)
RED • Highly visible • suggests strong emotions • used to accent (emphasis)
![BLUE • Suggests quiet & calm • Peaceful • Dark blue is somber BLUE • Suggests quiet & calm • Peaceful • Dark blue is somber](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-62.jpg)
BLUE • Suggests quiet & calm • Peaceful • Dark blue is somber
![YELLOW • Cheerful • Stands out clearly YELLOW • Cheerful • Stands out clearly](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-63.jpg)
YELLOW • Cheerful • Stands out clearly
![ORANGE • Warm • Reminds us of Harvest • Looks good w/ food ORANGE • Warm • Reminds us of Harvest • Looks good w/ food](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-64.jpg)
ORANGE • Warm • Reminds us of Harvest • Looks good w/ food
![GREEN • Suggests calm • Fresh & new • Relaxing GREEN • Suggests calm • Fresh & new • Relaxing](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-65.jpg)
GREEN • Suggests calm • Fresh & new • Relaxing
![PURPLE • Suggests Royalty • Mysterious • Serious PURPLE • Suggests Royalty • Mysterious • Serious](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-66.jpg)
PURPLE • Suggests Royalty • Mysterious • Serious
![BROWN • Earthy BROWN • Earthy](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-67.jpg)
BROWN • Earthy
![BLACK WHITE • Neutral BLACK WHITE • Neutral](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-68.jpg)
BLACK WHITE • Neutral
![OBJECTIVE Be able to use lights to create different effects OBJECTIVE Be able to use lights to create different effects](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-69.jpg)
OBJECTIVE Be able to use lights to create different effects
![DISPLAY LIGHTING Primary - General Lighting. Illuminates the store. Usually bright but not always DISPLAY LIGHTING Primary - General Lighting. Illuminates the store. Usually bright but not always](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-70.jpg)
DISPLAY LIGHTING Primary - General Lighting. Illuminates the store. Usually bright but not always Secondary - Used to show merchandise. Examples include floods, track, & spot lighting Atmosphere - Special lighting. Creates a mood. Examples include strobs, bottom lights, twinkling lights, etc.
![EXAMPLE Primary - General Lighting. Illuminates the store. Usually bright but not always EXAMPLE Primary - General Lighting. Illuminates the store. Usually bright but not always](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-71.jpg)
EXAMPLE Primary - General Lighting. Illuminates the store. Usually bright but not always
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-72.jpg)
![EXAMPLE Secondary - Used to show merchandise. Examples include floods, track, & spot lighting EXAMPLE Secondary - Used to show merchandise. Examples include floods, track, & spot lighting](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-73.jpg)
EXAMPLE Secondary - Used to show merchandise. Examples include floods, track, & spot lighting
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-74.jpg)
![EXAMPLE • Atmosphere - Special lighting. Creates a mood. Examples include strobs, bottom lights, EXAMPLE • Atmosphere - Special lighting. Creates a mood. Examples include strobs, bottom lights,](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-75.jpg)
EXAMPLE • Atmosphere - Special lighting. Creates a mood. Examples include strobs, bottom lights, twinkling lights, etc.
![](http://slidetodoc.com/presentation_image_h2/2131ecab499677e42d09eede3212347c/image-76.jpg)
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