Visual Merchandising Chapter 2 Color and Texture What

Visual Merchandising Chapter 2 Color and Texture

What you will learn The relationship between color and visual merchandising ¡ The common associations with, and reactions to, various colors ¡ Warm and cool colors ¡ The concepts of color mixing and of value as it relates to color ¡ Primary, secondary, and tertiary colors ¡

What you will learn, continued The difference between a tint and a shade ¡ The relationship of colors to each other on the color wheel ¡ How neutral colors are best used in store design ¡ The relationship between texture and color ¡

Color and V. M. /Display Color is the biggest motivation for shopping. Consumers buy color before they buy size, fit, or price. ¡ Many stores will introduce new color palettes each season: ¡ l l l GAP Lacoste Crocs

Color and V. M. /Display Color not only is chosen carefully for merchandise but for V. M. /Display as well ¡ Retailers consider color as a way to draw shoppers into the store and KEEP them there. ¡ Color says something about the kind of store, merchandise and market the retailer is trying attract. ¡

Color A sensation of light that is transmitted to the brain through the eye. This light consists of waves of energy that travel at different wavelengths. The colors or hues that the human eye can detect are called the visible spectrum Other wavelengths that humans cannot detect include: gamma rays, x-rays, ultraviolet light, and infrared light.

Physical and Psychological Reactions to Color psychology is very important in visual merchandising ¡ Color can immediately create a mood ¡ Color can make us “feel’ hot or cool ¡ Color taste can change dramatically over time ¡

How can we tell what colors are “in”? ¡ COLOR FORECASTERS CMG-Color Marketing Group ¡ Pantone ¡

Yellow

Orange

Red

Pink

Green

Blue

Purple

Color Families Warm ¡ Cool ¡ Neutral ¡

Color Mixing

Color Schemes

Using Color to Promote Color

Texture